Skip to main content

Nielsen, comScore say RIM still leads smartphone pack

Image used with permission by copyright holder

Earlier this month, none other than Apple’s CEO Steve Jobs indicated that the iPhone had overtaken Canada’s Research in Motion as the leader in the smartphone market, and a report from market research firm IDC backed up the claim. However, in an indication of just how fuzzy all this scientific measurement of markets can be, two more research firms weighed in today—and neither finds the iPhone is leading the market. Both Nielsen and comScore find RIM is still the market leader for smartphones, although the iPhone is in second place and Android is showing rapid gains.

According to comScore, RIM remained the top smartphone platform during the third quarter of 2010, accounting for 37.3 percent of U.S. smartphone subscribers aged 13 years and over. That was actually a 2.8 percent drop compared to RIM’s share in June 2010. Apple’s iPhone accounted for 24.3 percent of the market—unchanged since June—and Google’s Android platform (now represented by myriad devices) accounted for 21.4 percent of the market, up 6.5 percent since June. Microsoft came in fourth with a 10 percent share for the third quarter (a drop od 2.8 percent since June), and Palm landed in fifth place with a 4.2 percent share, down 0.5 percent since June. (It’s worth noting Windows Phone 7 was not yet available to consumers, nor was the Palm Pre 2 on sale in the U.S.).

Nielsen’s figures also show RIM on top, but the percentages change a bit. According to Nielsen, RIM accounts for 30 percent of the U.S. smartphone market with the iPhone hot on its heels with a 28 percent share. Google’s Android platform is in a more-distant third place with a 19 percent share; however, where RIM lost ground in the third quarter of 2010 and the iPhone held steady, Android showed strong growth, and Nielsen says Android was the preferred platform amongst consumers who chose a device in the last six months. Nielsen also notes that while Apple has the most smartphone users under age 44, fully half of Android users are under 35 years of age.

The disparity of these figures from leading market analysis firms—and companies’ eagerness to embrace them to their advantage—highlights both the inherent difficulties in measuring things like “smartphone market share,” as well as how competitive the U.S. smartphone market has become.

Editors' Recommendations

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Why you should buy the iPhone 15 Pro instead of the iPhone 15 Pro Max
Natural Titanium iPhone 15 Pro with Chopper and BD-1 droids around it.

Apple releases multiple iPhones every year, offering folks choice in terms of size and features. In 2024, the iPhone 15 lineup includes four distinct models.

The regular iPhone 15 and iPhone 15 Plus are great for those who don’t need a telephoto lens and don’t care about the Action button or the 1TB of storage. But anyone who wants a more “pro” experience has the iPhone 15 Pro and iPhone 15 Pro Max.

Read more
Samsung just launched a $400 phone in the U.S., and it looks great
A render of the Samsung Galaxy A35.

A little over a month ago, Samsung announced two new entries in its Galaxy A family — the Galaxy A55 and Galaxy A35. Both phones made their way to the U.K. and Europe, but we've been left waiting for a U.S. release. Thankfully, that waiting has now come to an end.

As of April 18, the Galaxy A35 is now available for purchase in the U.S. from Samsung.com, Samsung's retail stores, and at "major carriers and retailers." Regardless of where you buy the phone, it's available in your choice of two colors: Awesome Navy and Awesome Lilac. The starting price is a penny shy of $400, putting it well below the Galaxy S24 that launched earlier this year. Interestingly, the Galaxy A55 is not coming to the U.S. at this time.

Read more
Every Samsung gadget we still expect in 2024
A person folding up the Samsung Galaxy Z Flip 5.

Sure, the Samsung Galaxy S24 range is out, but don't think that's it for Samsung's 2024. The Korean company still has a lot to share, from folding smartphones to new watches and even an entirely new product range. As ever, it's going to be a massive year for Samsung, and many of its releases are sure to end up as staples on our various best-of lists.

The rumor mills are abuzz with whispers and leaks, and it's giving us plenty to look forward to. Here's the lowdown on every Samsung gadget we still expect to see in 2024, along with when we think they'll be officially revealed to the world.
Samsung Galaxy Z Fold 6 (July 2024)

Read more