T-Mobile tells its BlackBerry users to buy iPhones, then apologizes

T-Mobile CEO John Legere

T-Mobile’s brash marketing tactics have landed it in hot water with BlackBerry this week, and now it’s paying up in the form of a $200 trade-in credit for anyone who wants to buy a BB.

The spat between T-Mobile and BlackBerry began when T-Mobile emailed its BlackBerry customers to suggest they switch to an iPhone 5S. Somebody at BlackBerry got the email and BB ‘s head honcho, John Chen, took to his company’s blog to denounce T-Mobile’s marketing tactic, calling it “inappropriate and ill-conceived.”

Feeling the heat from this backlash, Mike Sievert, T-Mobile’s Chief Marketing Officer, acknowledged that the company heard Chen, and plenty others, loud and clear. “The passion we’ve seen from the BlackBerry Loyal over the past couple days has been amazing,” wrote Sievert. “I want you to know we’ve heard you.”

In a 633-word blog post, Sievert outlined T-Mobile’s plan to make sure the BlackBerry faithful are content. If you want to upgrade to any phone sold by T-Mobile, you can trade-in your BlackBerry in exchange for $200 credit toward any manufacturer’s phone. If, on the other hand, you want to upgrade to a BlackBerry Q10 or Z10, an additional $50 in credit is tacked on.

This offer applies for T-Mobile stores, but if you can’t find the BlackBerry device you want in-store, the company offers free expedited shipping for that device.

T-Mobile CEO John Legere joined his Chief Marketing Officer in trying to change the company’s tune towards BlackBerry, saying that T-Mobile is focused on “choice and freedom.” In the process though, Legere managed to sneak in a toasty burn:


Mercedes wants to turn your car into a comfortable shopping mall on wheels

Mercedes-Benz designed its MBUX infotainment system with e-commerce in mind. Motorists can upgrade compatible cars via an over-the-air software updating system, but the brand wants to take this technology to the next level.
Product Review

The Ferrari Portofino is the super stallion you’ll want to drive every day

With the introduction of the Portofino, Ferrari addresses the California T’s stylistic shortcomings while improving comfort, convenience, and performance. There’s little “entry-level” about this super stallion.

Why premium is the most overused, and least understood, word in tech

Everyone has heard the word premium, and many of us will have purchased a premium product, but what does premium actually mean, and why is it used so much in tech? Here's why it's so popular.

Free yourself! How to unlock a phone from the icy hands of your wireless carrier

Do you want to know how to unlock a phone through your carrier or a third-party service like DoctorSIM? Regardless of which way you want to go, we've compiled a list of requirements and methods for doing so.

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.

The latest Google Doodle lets you create Bach-like music of your own

Google is celebrating the life of German composer Johann Sebastian Bach, and to that end the company has released a new Google Doodle that allows you to create Bach-like melodies and harmonies of your own.
Product Review

With the S10e and S10 Plus, do we really need the Samsung Galaxy S10?

The Galaxy S10 is the middle child in this year’s Galaxy S10 range, between the Galaxy S10e, and the Galaxy S10 Plus. There’s no striking reason to buy it, but it’s still an excellent phone you’ll be happy with.

Amazon’s new Kindle has an adjustable light and costs less than $100

Amazon has taken the wraps off of a new Kindle model, which boasts a number of great features and comes at a very affordable price. Perhaps the best thing about the new Kindle is that the device has an adjustable.

Apple iPad Air vs. iPad (2018): Which Apple tablet is right for you?

The new iPad Air replaces the 10.5-inch iPad Pro, but it doesn't pack quite the same punch. It is a fair bit cheaper, starting at $500, but it's a lot more expensive than Apple's 9.7-inch iPad which starts at $330. If you're shopping for…
Social Media

Facebook Messenger adds quoted replies to better organize group chats

Facebook is rolling out a feature that should help make group chats a whole lot more organized. The feature allows you to reply to specific messages within a group chat, so others will be able to tell what you're replying to.

The 2018 iPad is often the best iPad for most people — and now it’s only $250

Apple may have recently taken the wraps off of a new iPad Air and iPad Mini, but it's still the standard iPad that is best for most people. Now, the standard iPad has gotten a pretty significant discount -- it's down from $330 to $250.

Looking to keep prying eyes at bay? Here's how to hide photos on your iPhone

People take tons of photos using their smartphones, but not all are meant to be shared or seen. Luckily, hiding photos on your iOS device is easy, whether you want to use built-in utilities or apps with added security.

Fitbit Versa Lite tips and tricks to get started with your new smartwatch

Got your hands on a Fitbit Versa Lite? The smartwatch may be the pared down version of the more expensive Fitbit Versa, but there's still plenty for you to tweak in the settings. Here are our Fitbit Versa Lite tips and tricks.
Smart Home

Postmates now offers a way to get free delivery on meal orders

Postmates is offering customers the chance to order meals with free delivery. But you'll have to be cool with the idea of waiting a little longer, as the delivery driver will be carrying other meals for different customers.