Skip to main content

There’s never been a better time for drive-in movie theaters to make a comeback

Long before the days of coronavirus-inspired social distancing and self-quarantine, there was a time when countless families, groups of friends, and couples regularly enjoyed the movie-theater experience in a bubble of their own making, free to consume whatever snacks they brought with them, certain they wouldn’t have to interact with anyone else watching the movie around them.

It was the era of drive-in movie theaters, and if that bygone time in cinema is ever going to get a sequel, this could be it.

Recommended Videos

Going viral

The impact of the COVID-19 coronavirus outbreak has left Hollywood reeling, and each day of the ongoing pandemic brings news of more movie productions halted and release dates postponed — occasionally without any future premiere date specified. Various state and federal governments have set restrictions on public gatherings in order to slow the spread of the virus, and dire warnings have been issued about the danger of gathering anywhere in large numbers, with movie theaters offering a prime example of the sort of venues to avoid.

While the evolution of home theater systems and the proliferation of streaming media offers plenty of relatively palatable options for self-quarantined movie fans, there might be some value in looking to the past for anyone who wants the communal theater experience without the increased threat of a highly contagious, debilitating viral episode. Yes, the time of drive-in movie theaters might have finally come around … again.

Nostalgia, redux

At present, more than 300 drive-in movie theaters remain active throughout the U.S., offering a place for moviegoers to screen new releases and classic films from the comfort of their cars. There, they are simultaneously sealed off from their fellow audience members while experiencing what happens on screen right along with them. (In New York, for example, six drive-in theaters open seasonally within a 60-mile radius of the state’s capital in Albany.) While the number of drive-in theaters nationally has shrunk dramatically from the more than 4,000 that existed in the 1950s, there are still many out there offering an experience that’s both nostalgic and — given the current state of things — a safer alternative to the traditional theater experience.

Drive-In-Movie
Getty

The business of making movies is in uncharted waters right now, as there’s never been anything quite like the coronavirus pandemic in the modern age of cinema. Streaming video is quickly becoming a major economic force in the industry, but the foundation of Hollywood’s business model is still rooted in films’ theatrical runs. A big-budget flop can set a studio back in major ways for years to come and cost a lot of people their jobs, regardless of whether the film’s success (or lack thereof) had anything to do with its content.

An extended period of time that keeps audiences out of theaters could have a disastrous effect on more than just the studios’ bottom lines. It can hamper the ability to invest in lower-profile projects that might have been funded by a tentpole film’s success, as well as limit studios’ willingness to give riskier projects a chance.

there’s a very real chance that movie theaters could become ghost towns at best, and dangerous hot zones of infection at worst

If the coronavirus outbreak becomes the multi-month affair that experts fear it will, there’s a very real chance that movie theaters could become ghost towns at best, and dangerous hot zones of infection at worst. All of those movies banking on big opening weekends in March, April, and even May could have a problem, and so could the studios and filmmaking teams behind them.

Drive-in movie theaters, however, might offer a solution.

Timing is everything

The typical drive-in theater season begins in the spring, with many theaters scheduling their first screening in April or May. The timing couldn’t be better for studios to rekindle their appreciation for these nostalgic holdovers, and with a little collaboration, create a win-win situation for everyone involved.

Consider, if you will, a scenario in which a film that had its traditional, theatrical debut postponed now becomes available to watch at a drive-in theater in advance of its (possibly uncertain) theatrical premiere. The film would be able to earn some money early on, and possibly generate some additional positive buzz ahead of its eventual arrival in traditional theaters. It would also offer a novel experience for moviegoers who abandoned drive-in theaters long ago or have never had such an experience, while also serving up a much-needed boost to the locally owned small businesses that drive-in theaters have become.

Drive Through Movie Theater
Getty

With so few drive-in theaters available, it’s also unlikely that the movie would experience any appreciable drop in opening weekend numbers when it does finally premiere. In the end, the viewing experience ends up being both communal and virus-free, which feels like a victory all around.

Nice to imagine

Sure, it’s an extremely unlikely scenario, given movie business politics and the mountains of red tape wrapped around every major film these days, but it’s certainly nice to ponder — particularly if you’re the sort who’s concern regarding the spread of the coronavirus only slightly outweighs your love for the communal movie-watching experience.

While we’re probably not going to see major movie studios line up to embrace the mom-and-pop institutions that drive-in theaters have become any time soon, that doesn’t mean you should cross drive-ins off the list when investigating ways to combine watching a movie, being social, and avoiding the coronavirus (or any other nasty pestilences, for that matter). At a time when streaming is poised to become the most popular it’s ever been, drive-in theaters provide a tempting alternative to movie-watching in isolation, and a happy medium between experiencing a big-budget spectacle on your family television and playing a role in the viral apocalypse.

Just make sure to bring plenty of hand sanitizer. You can never be too safe.

Rick Marshall
Former Contributing Editor, Entertainment
A veteran journalist with more than two decades of experience covering local and national news, arts and entertainment, and…
Go behind the scenes of Apple’s latest shot-on-iPhone movie
An iPhone rig used to shoot Big Man.

Apple’s latest effort to show off the potential of the iPhone camera comes in the form of Big Man, a 20-minute fictional film directed by Academy Award-winning director Aneil Karia and starring British music legend Stormzy.

Big Man (below) focuses on Tenzman (Stormzy), a jaded musician who finds warmth and a sense of purpose through an unexpected friendship with two boisterous teens.

Read more
In honor of F1, here are the 7 best racing movies, ranked
Brad Pitt, Damson Idris, and other drivers line up and stare in F1.

F1 promises to have some of the best racing sequences in movie history. With the movie coming to theaters soon, now seems like the perfect time to look back at the history of racing movies. While racing is not the most popular sport in a movie, there have been a handful of classics made over the years.

We've compiled the seven best and ranked them for your pleasure. Check out our list below:

Read more
We’ll never see a movie like Jaws ever again. Here’s why
Roy Scheider as Brody looking at the camera with a shark behind him in "Jaws."

Jaws premiered in theaters on June 20, 1975, and the film industry was never the same. Essentially a slasher movie set on the high seas, many filmmakers wouldn't dare to shoot such a movie, knowing the challenges that came with it. However, a young, up-and-coming director named Steven Spielberg boldly helmed this adaptation of Peter Benchley's novel, presenting a suspenseful but heartfelt motion picture unlike anything seen before.

Although Jaws faced numerous challenges from script to screen, Spielberg and his team overcame the odds and delivered the world's first summer blockbuster. After fifty years, three sequels, and several imitators, no one has come close to replicating the extraordinary magic and success of Spielberg's oceanic horror adventure. Although stories like Alien and Stranger Things have thrived from drawing influence from Jaws, audiences may never experience another blockbuster quite like Spielberg's breakout hit.

Read more