Tidal says Kanye’s The Life Of Pablo pulled 250 million streams in 10 days

kanye west tidal the life of pablo streaming singer rapper musician
The streams have spoken and Kanye West’s The Life of Pablo is riding high. According to Billboard, Kanye West’s Tidal exclusive album was streamed 250 million times in just its first ten days on the streaming service.

Reports also have Tidal surpassing 3 million paid subscribers this month, a year after the service relaunched under Jay Z’s ownership last March. That marks a little less than 2.5 million added users since Jay Z took over.

Kanye promised to never make The Life of Pablo available on Apple Music or iTunes, and it wasn’t released on rival streamer Spotify either (though the rapper did release the single Famous on both services this week). As a result, in the first day of its release The Life of Pablo was illegally downloaded over 500,000 times. But the rapper got a little help from hip-hop’s first family when it came to his Tidal numbers: The week of The Life of Pablo‘s release, Tidal offered a 30-day free trial, along with an extended 90-day trial if user signed up at beyonce.tidal.com.

Big streaming numbers for Tidal-exclusive albums aren’t unprecedented. Rihanna’s Anti album was released in late January, weeks before The Life of Pablo, and accumulated 13 million streams in the first 14 hours. Still, Kanye’s massive numbers are especially impressive when you consider how much smaller the streamer’s user base is when it comes to the competition.

To put things into perspective, consider that hip hop golden boy Drake’s surprise album If You’re Reading This It’s Too Late last year accumulated around 17.3 million streams in the first three days on Spotify, a record for first week album streams at the time. Spotify also enjoyed other blockbusters from the likes of One Direction’s Made in the A.M. and Justin Bieber’s latest album, Purpose, which accumulated an astounding 105 million streams and 205 million streams in their respective debut weeks. Bieber’s mighty number shattered Spotify’s previous record. While those albums weren’t exclusive to Spotify, all three benefited from Spotify’s humungous user base, which included at least 20 million paid users and 75 million ad-based users at the time.

Rival streamer Apple Music has not formally announced which album holds its first week streaming record, but the streaming service has released a few exclusive albums by major artists that are dwarfed by Spotify and Tidal’s numbers. Hip hop hitmakers Drake and Future made their collaborative album What A Time To Be Alive an Apple Music/iTunes exclusive for its first week, and the album amassed just under 36 million streams in its opening week. Apple’s user base claimed somewhere between 6.5-7.5 million users at the time — far fewer than Spotify, but still more than double Tidal’s user base.

What isn’t clear is just how many of Kanye’s Life of Pablo streams came from users who signed on for the free trial, and later left the service. Still, it’s abundantly clear that, no matter where the rapper hosts his music, people will flock to it in droves.

As for Tidal, could the streamer’s exclusive release strategy be paying off? Time will tell, but for now, the much-maligned service is no doubt enjoying the good news.

Music

Queen’s ‘Bohemian Rhapsody’ becomes the most-streamed 20th-century song

Queen's iconic Bohemian Rhapsody has become the most-streamed 20th-century song. Knocking Nirvana's Smells Like Teen Spirit off the top spot, the British band's 1975 classic has now been streamed 1.6 billion times globally.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Music

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Music

Spotify is the best streaming service, but its competitors aren’t far behind

It can be hard to decide which music streaming service is for you, so we've picked out the individual strengths of the most popular services, aiming to make your decision a little easier.
Music

Apple Music may sign up more exclusive artists with purchase of Platoon

Apple purchased London-based Platoon, which is a startup that helps independent musicians get discovered by major labels. The acquisition may help Apple Music sign up more exclusive artists.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Music

From Jay Rock to Saba, these are the 50 best albums of 2018

We've spent the year listening to new albums, digging deep, and culling our master list into 50 favorites. From blockbuster releases to hidden gems, these are the best albums of 2018.
Music

Jam out in style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.
Music

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.
Home Theater

Radiohead, The Cure, and more to join Rock Hall of Fame. Listen to their hits

Radiohead, The Cure, Janet Jackson, Stevie Nicks, and more have been selected to join the Rock and Roll Hall of Fame in 2019. Here are our favorite songs from the four artists' hit-filled careers.
Home Theater

How to master your equalizer settings for the perfect sound

You may know what an EQ is, but do you know how to adjust equalizer settings for the best possible sound? We go through the basics of the modern EQ and lay out some guidelines for how to achieve tip-top sound from your system.
Music

The best new music this week: Bruce Springsteen, The Decemberists, and more

Are you looking for the best new music? Each week, we scour the internet to find the most compelling new releases just for you. On tap this week: Bruce Springsteen, The Decemberists, and Charlotte Gainsbourg.
Photography

Grit and gear: How Chris Hershman went from retail clerk to music video director

How did Chris Hershman go from working a music retail job to working with bands like NEEDTOBREATHE and Switchfoot? The music video director and filmmaker talks to us about video, tech, and Nikon's new mirrorless.
Home Theater

Fluance’s four beautiful new turntables arrive with easy-to-stomach prices

Acclaimed audio brand Fluance launched four new turntables as part of its new Reference series, aiming to offer elegant looks and pristine sound to those who are just getting into the world of high-end analog audio.