Live Nation partners with Uber to let concertgoers skip the parking lot

uber hack traced to lyft cto livenation app
Sometimes the hardest part about seeing live music is simply getting to the show — on time, and in one piece. To solve the dilemma, Uber and ticket vendor Live Nation recently partnered to allow concertgoers to order a specialized Uber ride to and from Live Nation’s line of sponsored amphitheaters.

The Live Nation events will have special Uber pick-up/drop-off zones in close proximity to the main entrance so concert goers can arrive like a VIP. The address of every sponsored Live Nation venue will be pre-loaded into a specialized Live Nation app for iOS and Android to help facilitate the process, and the app will also offer time and cost estimates for the ride. To sweeten the deal, Uber is currently offering a promotion that gives new users a $30 discount for their first ride.

The Live Nation partnership will include more features in the future, but it is already another step in Uber’s plans to integrate its brand through ancillary outlets.  In November 2014, Uber partnered with Spotify to allow passengers to control the car radio with their Spotify account.

For Live Nation, Uber furthers the world’s leading entertainment provider’s plans to increase concert attendance. Days before the announcement of the Uber partnership, Live Nation partnered with hotel conglomorate Hilton Worldwide to make Hilton properties Live Nation’s official hotels.  In addition, a Live Nation campaign called “Hilton at Play,” is geared towards providing Hilton HHonors members with exclusive access to Live Nation offerings. As part of “Hilton at Play”, the 42 million members of Hilton’s HHonors guest loyalty program will be able to redeem HHonors points to bid on exclusive Live Nation deals including “meet & greets” with artists. The campaign will also feature “play dates” involving live performances with the first being a performance by rock group Paramore at the Conrad New York on February 23. Since Hilton hotels are not technically Live Nation sponsored amphitheaters, the special Uber drop-off/pick-up service will not be offered.

After experiencing a 23 percent increase in concert attendance in 2013, companies such as Live Nation experienced a 1.5 percent drop in 2014. With Uber becoming the leader in the burgeoning ride sharing industry, the company may help drive ticket sales in more ways than one.

Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now.

Jam out in hi-fi style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.

Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Home Theater

Mobile masters: Tidal’s better-than-CD MQA tracks come to Android

Audiophile-grade music tracks and streaming music services don't come together very often, and when they do, it's not always easy to find a device that plays them. That's no longer the case as Tidal's MQA tracks now work on Android.

From true crime to comedy, here's our list of the best podcasts around

When you aren’t in the music mood, podcasts can be your ear candy. Whether you love to stay up-to-date on the latest news or want to know what’s happening in sports, you’ll find something on our must-listen-to podcast roundup.

Music junkie? Here are the 24 best music apps for consuming and creating tunes

We rummaged through the iOS and Android app stores to find the finest mobile music-creation and music-consumption apps in existence. No matter if you're on Android or iOS, here are the best music apps.
Home Theater

Mobile audio gets an upgrade thanks to new Sonarworks apps

Sonarworks is used by audio engineers around the world to get more accurate sound from their headphones. Today, the company launched Android and iOS apps for the same ability on mobile devices.

Don't use streaming apps? Try the best free media players for your local music

Rather than using music-streaming apps, you may want something for playing your local music. Good news! There are some good alternatives. These are the best media players you can download for free on Windows.

Tidal faces legal jeopardy over fake stream numbers accusation

In another challenging chapter for music subscription service Tidal, Norwegian authorities have begun a formal investigation into charges that the company faked millions of streams for artists such as Kanye West and Beyoncé.

Don't spend hundreds on Pro Tools or Logic. Try one of these free alternatives

Believe it or not, Pro Tools isn't the only digital audio workstation worth your time. Check out our picks for the best free recording software, whether you're looking for a lightweight app or a full-blown audio workstation.