Spotify predicts Grammy winners using song and album streaming data

predict the grammys

Social media is constantly pitching itself as a method of market predictions, thanks to the intense amount of consumer conversations its home to. And now, streaming service Spotify says that thanks to its data on our listening habits, it’s able to predict this year’s Grammy winners. 

With over 20 million subscribers and 5 million paying customers, Spotify can break down its users’ music listening habit – using song and album streams – to get a small snapshot of music popularity. This sampling, according to Spotify, offers a pretty accurate look at who will end up taking home some statues this Sunday night. 

Of course, if you’re familiar with the Grammys, the awards are garnered based on the votes from colleagues in the recording industry. Even if a song is considered to be “popular,” it may not necessarily grab a nomination or necessarily win an award. You might remember Justin Bieber’s manager Scooter Braun publicly lashing out on Twitter last month for the Grammys failing to recognize Bieber as an award nominee. Braun cited Bieber selling 2 million copies of his album Believe and creating three top ten singles on the Billboard charts as the source of his frustration with the Grammys.

So with this in mind, while Spotify has made five predictions leading up the most prestigious music awards, really it’s up to Grammy voters to ultimately decide the winners. The data might say one thing – but the recording industry may not agree. 

Either way, the following are Spotify’s predictions for this year’s Grammy winners:

  • Gotye for Record of Year and Best Pop Duo/Group Performance with chart-topping hit ‘Somebody That I Used to Know’
  • Mumford & Son’s folk album ‘Babel’ for Album of the Year
  • The Lumineers for Best New Artist over Fun., Frank Ocean, and Alabama Shakes
  • Carly Rae Jepsen’s catchy hit ‘Call Me Maybe’ for Best Pop Solo Performance
  • Carrie Underwood’s ‘Blown Away’ for Best Country Song

Keep these predictions in mind if you watch the Grammys this Sunday, February 10 – or if you want to put your prediction abilities to the test, Spotify is asking users to predict the winners using its “Predict the Winners” app, which is also gifting a winner tickets to the 2014 Grammys.


From Jay Rock to Saba, these are the 50 best albums of 2018

We've spent the year listening to new albums, digging deep, and culling our master list into 50 favorites. From blockbuster releases to hidden gems, these are the best albums of 2018.
Product Review

Step aside, Sonos: Riva's Concert is the best smart speaker you can buy

The Riva Concert series speaker is a fantastic, small-profile smart speaker with Alexa integration, truly excellent sound, and great looks, making it the perfect addition to your kitchen, living room, or bedroom.

Spotify is the best streaming service, but its competitors aren’t far behind

It can be hard to decide which music streaming service is for you, so we've picked out the individual strengths of the most popular services, aiming to make your decision a little easier.

Queen’s ‘Bohemian Rhapsody’ becomes the most-streamed 20th-century song

Queen's iconic Bohemian Rhapsody has become the most-streamed 20th-century song. Knocking Nirvana's Smells Like Teen Spirit off the top spot, the British band's 1975 classic has now been streamed 1.6 billion times globally.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.

From Paul McCartney to Mariah Carey, this is the best holiday music

Whether you're a fan of classic jazz standards or modern R&B masterpieces, there's something for everyone on our playlist of the best holiday music. Pour some eggnog and curl up by the fire, this one is sure to get you in the holiday…

Apple Music may sign up more exclusive artists with purchase of Platoon

Apple purchased London-based Platoon, which is a startup that helps independent musicians get discovered by major labels. The acquisition may help Apple Music sign up more exclusive artists.
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and other that do ... nothing particularly useful.

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…

Jam out in style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.
Home Theater

Radiohead, The Cure, and more to join Rock Hall of Fame. Listen to their hits

Radiohead, The Cure, Janet Jackson, Stevie Nicks, and more have been selected to join the Rock and Roll Hall of Fame in 2019. Here are our favorite songs from the four artists' hit-filled careers.

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Home Theater

How to master your equalizer settings for the perfect sound

You may know what an EQ is, but do you know how to adjust equalizer settings for the best possible sound? We go through the basics of the modern EQ and lay out some guidelines for how to achieve tip-top sound from your system.