Spotify predicts Grammy winners using song and album streaming data

predict the grammys

Social media is constantly pitching itself as a method of market predictions, thanks to the intense amount of consumer conversations its home to. And now, streaming service Spotify says that thanks to its data on our listening habits, it’s able to predict this year’s Grammy winners. 

With over 20 million subscribers and 5 million paying customers, Spotify can break down its users’ music listening habit – using song and album streams – to get a small snapshot of music popularity. This sampling, according to Spotify, offers a pretty accurate look at who will end up taking home some statues this Sunday night. 

Of course, if you’re familiar with the Grammys, the awards are garnered based on the votes from colleagues in the recording industry. Even if a song is considered to be “popular,” it may not necessarily grab a nomination or necessarily win an award. You might remember Justin Bieber’s manager Scooter Braun publicly lashing out on Twitter last month for the Grammys failing to recognize Bieber as an award nominee. Braun cited Bieber selling 2 million copies of his album Believe and creating three top ten singles on the Billboard charts as the source of his frustration with the Grammys.

So with this in mind, while Spotify has made five predictions leading up the most prestigious music awards, really it’s up to Grammy voters to ultimately decide the winners. The data might say one thing – but the recording industry may not agree. 

Either way, the following are Spotify’s predictions for this year’s Grammy winners:

  • Gotye for Record of Year and Best Pop Duo/Group Performance with chart-topping hit ‘Somebody That I Used to Know’
  • Mumford & Son’s folk album ‘Babel’ for Album of the Year
  • The Lumineers for Best New Artist over Fun., Frank Ocean, and Alabama Shakes
  • Carly Rae Jepsen’s catchy hit ‘Call Me Maybe’ for Best Pop Solo Performance
  • Carrie Underwood’s ‘Blown Away’ for Best Country Song

Keep these predictions in mind if you watch the Grammys this Sunday, February 10 – or if you want to put your prediction abilities to the test, Spotify is asking users to predict the winners using its “Predict the Winners” app, which is also gifting a winner tickets to the 2014 Grammys.

Music

Radiohead releases 18 hours of material to torpedo hacker’s ransom demand

A hacker who stole 18 hours' worth of unreleased Radiohead recordings was reportedly demanding $150,000 in exchange for its return. But instead of paying up, frontman Thom York and the other band members had a better idea.
Home Theater

The best Apple AirPod accessories can extend your high-end earbuds' life span

It might seem a bit strange to buy an accessory for an accessory, but sometimes you need a little something extra, like a case, cover, or transmitter, to get the most out of your Apple AirPods.
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've hand-picked a selection of the best free music download sites for you to legally download your next favorite album.
Music

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Home Theater

Get the most boom for your buck with the best headphones under $100

Everybody wants a bargain, and this list has a bunch. For those looking for a solid set of headphones without spending a big stack of cash, this list is your ultimate guide. Check out our picks for the best headphones under $100.
Computing

YouTube’s new HD music videos let you relive your youth in vivid detail

Relive your youth in vivid detail with YouTube's new HD music videos. The video sharing website will be converting your favorite, decades-old music videos from SD to HD and the first hundred of them are available to watch right now.
Home Theater

Amazon takes on Roku with new Fire TV Edition TVs supporting Dolby Vision

Amazon has announced new Fire TV Edition TVs with Dolby Vision support, which should allow for impressive HDR contrast from a growing collection of Dolby Vision content. The company has also announced a pop up at the Dolby Soho space in New…
Home Theater

Wireless headphones are finally awesome, and these are our favorites

With sleek forms, prime audio quality, and the freedom of untethered listening, there has never been a better time to pick up a pair of wireless headphones. These are the best ones currently available.
Music

The best new music this week: The Raconteurs, Black Midi, and more

Looking for the best new music? Each week, we find the most compelling new releases just for you. This week: New albums from The Raconteurs, Black Midi, Bedouine, Divino Niño, Fruit Bats, Holy Ghost!, and Hot Chip.
Mobile

From true crime to comedy, here's our list of the best podcasts around

When you aren’t in the music mood, podcasts can be your ear candy. Whether you love to stay up-to-date on the latest news or want to know what’s happening in sports, you’ll find something on our must-listen-to podcast roundup.
Home Theater

Block the outside world and tune into your own with the best in-ear headphones

Over-the-ear headphones offer top-flight sound, but they're not so easy to take along with you. If you're looking to upgrade your portable sound, check out our favorite in-ear headphones — there's a model for every user and every budget.
Music

How much is Spotify Premium, and how can you get it at a discount?

Having access to millions of songs comes at a price -- albeit, a pretty small one. Before you figure out how much Spotify Premium is going to cost, you will want to see if you qualify for a discounted (or even free) subscription.
How-To

Optimize your new Apple AirPods with these tips and tricks

Here are some tips, tricks, and lesser-known features from Apple's first pair of fully wireless earbuds, allowing you to get the most out of the company's world of cordless sound.
Apple

Klipsch T5 True Wireless vs. Beats Powerbeats Pro: Battle of the premium earbuds

The Klipsch T5 True Wireless offer many of the same features as the Beats Powerbeats Pro, but at a significantly reduced price tag. Which pair of wireless earbuds is better for you? Let's find out.