Skip to main content

Pop-up Cliffside Shop hands out 37.5 apparel to climbers at 300 feet

Imagine an apparel shop in the sky — one that you have to climb 300 feet up a sheer rock face to reach. If you’re a climber on a multi-pitch climb and the temperature is dropping, this sky shop would come as a welcome surprise. For climbers in Colorado, this idea was transformed into a two-day reality. Cocona, makers of 37.5 fabric, rigged up a Cliffside Shop and handed out its gear to passing climbers in Eldorado Canyon in early August. 

The pop-up shop was set up on the Outer Space pitch of the Bastille Wall on August 3 and 4, exciting the local climbing community while also helping out a good cause. Colorado Mountain School hung the shop on a Black Diamond portaledge, enclosing it and emblazoning it with the label “Cliffside Shop.” Dave Bywater, a 37.5 employee and experienced climbing ranger in Grand Teton National Park, handled the shop operations and climbed up the remainder of the route at the end of each day.

Recommended Videos

Cocona’s 37.5 fabric technology helps you maintain your core body temperature during any activity in any weather. Active natural particles, including volcanic sand and activated carbon from coconut shells, hels create a large surface area and energy absorption capable of dispelling moisture. When your body temperature rises, the particles dissipate sweat in the vapor stage before moisture is formed, cooling your body, and when your body temperature drops, these particles trap in energy to keep you warm. 

Bywater handed out gear utilizing 37.5 technology — including Rab, Adidas, and Point6  — at no cost to passing climbers to help market the fabric and demonstrate how comfortable it is. Camera footage and photographs captured a huge number of participating climbers, including competitive climber Lynn Hill, among others. Christy Raedeke, 37.5’s executive vice president of marketing, reported to Gear Junkie that the shop handed out gear to about 70 climbers.

“Our intention was to get climbers to feel the wider range of comfort that 37.5 gives you, not to make money on a transaction,” she explained.

Cocona also donated $5,000 to each of its nonprofit partners, including the American Alpine ClubAccess Fund, and Access Committee for Colorado to help replace aging rock anchors.

Amanda Ellis
Amanda is an outdoor junkie and digital nomad with an insatiable hunger for gear. Based out of Raleigh, NC she travels to…
Aventon goes all in on smart security and connectivity on Level 3 commuter e-bike
Aventon Level 3 right profile with Queen Mary in the background.

Aventon invited me to a pre-launch press briefing on its new Level.3 commuter e-bike in Long Beach, California. The Level.3 has several significant upgrades from the Level.2, including increased range and an adjustable suspension seat post, but the greatest upgrade is the Aventon Control Unit (ACU).

The ACU is a proprietary technology that incorporates 4G, Bluetooth connectivity, and GPS tracking. It enables a host of security, convenience, and personalization features. The Level 3 isn't the first Aventon model with the ACU; the Abound SR utility and cargo e-bike was the initial ACU-equipped e-bike.

Read more
Anker Solix EverFrost 2 Giveaway (Winner Selected)
anker solix everfrost 2 electric cooler giveaway february 2025 1024a241 40be 4543 9e71 cf91899c8f33

Would you believe that Anker, an electronics brand that's known for its power banks, also has an electric cooler? Known as the Anker Solix EverFrost, it's the perfect companion for backyard parties and outdoor adventures. It's so good that it's getting a sequel in the form of the Anker Solix EverFrost 2, and you've got a chance to win one!

Anker's giveaway for the Anker Solix EverFrost 2 runs from February 27 to March 27, which means you've got a month to send in your entries. You're going to want to do so as early as you can just to make sure that you don't forget. There will be only one lucky winner of the all-new electric cooler, so we wish you the best of luck!

Read more
Aventon launches Abound LR super-cargo smart e-bike
Aventon Abound LR left rear three-quarter view facing Long Beach harbor.

Aventon announced the Abound LR e-bike, a longer alternative to the Abound SR and original Aventon Abound cargo e-bike lineup. During a pre-launch press briefing for the Abound LR in February, Aventon characterized the Abound SR as an all-purpose utility and cargo bike and the Abound LR as a cargo carrier for families and a possible replacement for a second car.

The new long-rack LR version shares the short-rack SR's technical and ACU-based smart features and most physical details, except length and weight. The Abound LR is 8 pounds heavier and 7.1 inches longer than the SR. The two new Abound models are similar to the Chevy Tahoe and Suburban, two other vehicles built for the same purpose; one's just longer.
Abound LR features and capabilities

Read more