Skip to main content

NikeConnect lets NBA fans unlock exclusive content from their team jersey

Introducing the Nike NBA Connected Jersey
In the age of smart clothing, wearing a player’s name on the back of your jersey is just not enough. These days, when companies promise to be the Netflix of jersey rentals, the clothing you spend a good chunk of change on ought to offer something beyond the display of your team allegiance.

Nike on Friday, September 15, introduced its line of NikeConnect jerseys. The replica ($110) and authentic ($200) jerseys provide NBA fans with access to exclusive content. After downloading an accompanying app for an iPhone 7 or an Android device with NFC capability, NikeConnect wearers will be able to unlock highlights, stats, game tickets, Spotify playlists, and limited exclusive apparel deals, among other unannounced benefits, by scanning the jersey’s “jock tag.” Gamers who purchase a specific player’s jersey will also be able to provide that player with a boost when they play NBA 2K18.

“We know what we can do — make amazing gear,” Stefan Olander, Nike’s vice president of digital innovation, told ESPN. “But we wanted to do something more, and we know the passion that consumers have for these players and their teams.”

Olander told ESPN that NikeConnect can also serve as a more limited platform for athletes who want to engage directly with their most loyal, ardent fans, rather than using their social media channels for all the public to see. For example, say NBA superstar LeBron James wants to post a workout video of himself as a means of getting fans hyped for the upcoming season, it might be more prudent for him to do so in a more private setting, rather than potentially being openly mocked by his NBA peers. Nike will also know who bought the jersey, where they live, and where they scan it from, according to ESPN. Nike already seems to be salivating at the potential treasure trove of marketing data.

“We could tell LeBron how many fans of his checked in from Beijing,” Olander said. “If you look at this as a new gateway to a connection with a consumer, you could just imagine where this goes.”

NikeConnect launches on September 29 at, and a Nike store or team retailer near you.

Jacob May
Former Digital Trends Contributor
Jacob joined Digital Trends after beginning his career as a sports reporter and copy editor in the newspaper industry and…
The 15 best GoPro accessories in 2024
best GoPro accessories

If you own a GoPro, you are probably already obsessed with capturing thrilling action shots. But what if we told you there were a few different ways you could make those action shots even better? There are a wide variety of GoPro accessories out there that will let you create even more exciting content on your next adventure. If you don't already own a GoPro, check out some of the best GoPro deals happening right now. Then add some of the below accessories to your cart as well to heighten your GoPro experience.

FitStill Waterproof Case

Read more
This cheap accessory turns your AirTag into a 5-in-1 multi-tool
Someone using the AirTag 5-in-1 Cutter Multi-Tool.

If you are one of the many people who recently just purchased an Apple AirTag, we've found an new accessory for you. You can make your AirTag even more beneficial by introducing this AirTag 5-in-1 Box Cutter Multi-Tool to your life.

This gadget from Atech Innovation is available at Huckberry and is a great addition to your key ring or luggage while traveling. The best part? Right now, it is $9 off its original price so you will be paying a total of $21. Keep reading to learn more about this unique accessory and why it will be great for your everyday life. And if you don't already own an Apple AirTag, here's why your travel bag needs one.

Read more
I had written off bicycles, until e-bikes unlocked an entire world for me
Himiway C5

I have a lot working against me when it comes to riding a traditional bicycle: collapsed foot arches, bad knees, and nerve issues that extend into my pelvic floor and make it challenging for me to sit for any extended time on a standard bicycle seat. For all those reasons, I gave up on any chance of comfortably bicycling as an adult.

But when Himiway offered to let me try its new C5 e-bike, which features a motorcycle-style saddle that is both wider and longer than the average bicycle seat, I reconsidered. I cautiously hoped it could improve my ability to enjoy bike riding. However, I didn't expect it to completely change my life for the better.
The making of an e-bike guy
From the Engwe M20 to the Ride1up Revv1, e-bikes have embraced the motorcycle aesthetic, and the larger seats that go with them. For most riders, it’s just a cool look. For me, it opened a whole new world.

Read more