The new Venture coolers from Otterbox will keep ice frozen for up to two weeks

The competition in the premium cooler market is beginning to heat up. On Tuesday, Otterbox — a company best known for its line of smartphone cases and dryboxes — announced it will begin shipping its own line of rugged coolers built for use in the outdoors. Like similar products from other companies, the new Venture coolers will feature a rugged injection molded design but will also give users the ability to customize their experience through the use of a number of optional accessories designed to increase functionality even further.

The Venture line of coolers will be available in three sizes: 25, 45, and 65 quarts. They are also certified bear-resistant, come with a limited lifetime guarantee, and can reportedly keep ice frozen for up to 14 days at a time. Otterbox says that the coolers have also undergone extensive drop testing on all sides, while both empty and full, to ensure that they can survive just about any kind of punishment that we throw at them.

otterbox venture coolers 6

The designers at Otterbox put a lot of time and effort in developing the Venture series and it shows. For instance, the coolers are all equipped with rugged handles that not only make them easy to carry but also double as tie-down anchors when transporting them as well. Other nice features include non-slip feet, heavy-duty latches designed to keep the lid firmly in place, and a slightly slanted interior bottom for easy drainage. A bottle opener is included with all models as well. The result is a polished package built to give Yeti a run for its money.

One feature that helps to give the Venture coolers a leg up on the competition is its ability to be customized to fit the needs of the owner. For example, each model comes with organizational slots that can be used with specially built separators (sold separately) to create a custom interior. Otterbox has also announced a line of compatible accessories that are also built to integrate seamlessly into the company’s new coolers as well. Those accessories include a cutting board, cup holders, a dry storage tray, a side table, and a drybox clip.

The Venture line of coolers will be available to purchase at otterbox.com and Best Buy stores soon in three color schemes: Hudson (blue and white, ridgeline (tan and green), and back trail (Realtree Xtra camo). The Venture 25 will sell for $250, with the Venture 45 and 65 priced at $350 and $400, respectively. Accessories will range in price from $5 to $70.

Photography

These are the sci-fi inspired digital binoculars you didn’t know you wanted

Binoculars haven't changed that dramatically over the years, but Canadian optics company NexOptic is hoping to change that with its DoubleTake digital binoculars which replace the usual eyecups with a 5-inch HD display.
Computing

Protect your expensive new laptop with the best Macbook cases

If you recently picked up a new MacBook, you’ll want something to protect its gorgeous exterior. Here, we've gathered the best MacBook cases and covers, whether you're looking for style or protection.
Mobile

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.
Computing

Style up your MacBook Air with one of these great cases or sleeves

Whether you’re looking for added protection or a stylish flourish, you’re in the right place for the best MacBook Air cases. We have form-hugging cases, luxurious covers and padded sleeves priced from $10 to $130. Happy shopping!
Deals

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Emerging Tech

Where are they now? A look back at last year’s Top Tech of CES winners

What happened to the 14 prize-winning products we singled out as the coolest things we saw at last year's CES 2018? Join us as we take a look at what the past 12 months has meant for them.
Outdoors

North Face’s new waterproof fabric makes Gore-Tex look downright primitive

Futurelight, the new high-tech fabric from The North Face, promises to be the most waterproof, breathable, and eco-friendly fabric ever created, eliminating condensation to completely change the game for outdoor pursuits.
Mobile

Goal Zero Yeti Tank and Yeti Link expand home power storage options

At CES 2019, Goal Zero expands its ability to store power at home and while traveling with the introduction of the Yeti Tank and Yeti Link, as well as redesigned Sherpa battery packs and a new Nomad 5 solar panel.
Emerging Tech

This iceless cooler looks like a Mars rover, keeps beer cold for a week

Furrion's Rova uses lithium-ion batteries and a compressor to keep beverages cold for up to a week with no ice, meaning you can skip the 7-11 run and cut straight to camping. It also charges gadgets and looks straight out of a Halo game.
Outdoors

Cyberfishing Smart Rod Sensor transforms normal fishing rods into data recorders

The Cyberfishing Smart Rod Sensor, on display at CES 2019, upgrades normal fishing rods into smarter versions of themselves. The device will work with a companion app to record data, including fishing hotspots and trophy fish details.
Emerging Tech

You may soon be able to summon an autonomous wheelchair like an Uber

At CES 2019, autonomous wheelchair company Whill unveiled its vision for a world in which people can summon its wheelchairs by app, in locations such as museums, airports, and city centers.
Emerging Tech

Furrion’s luxurious smart yacht looks like the perfect vessel for a Bond villain

Forget smart watches and the like: when it comes to the biggest smart technology at CES 2019, the literal answer can be nothing other than the 78-foot, high-tech luxury smart yacht, Adonis.
Emerging Tech

Look forward to your morning commute with one of the best ebikes available

A proper ebike is perfect for commuting or a trek along the trailhead, with most offering pedal assistance and a long-range battery. As more brands offer their own take on this innovative way to get around, it's hard to distinguish the…