The Zero1 uses a multi-layer design that is finely tuned for the impact types and velocities observed in professional football. The helmet has an impact-absorbing layer comprised of a series of columns that flex in response to an impact regardless of its angle or location. Because of their arrangement, these columns can absorb both linear and rotational impacts. This inner absorbing layer is paired with a shell that bends much like a car bumper. It flexes upon impact and immediately bounces back to its original form before the next impact. Safe and comfortable, the Zero1 is equipped the company’s Axis Fit technology which allows players to dial in a custom fit.
Earlier in 2017, the NFL/NFLPA Helmet Laboratory tested 33 different helmets in a series of tests designed to simulate head impacts experienced by NFL players. The team of researchers divided the helmets into two groups and evaluated each helmet’s ability to reduce the severity of the impact. When the testing was completed, the Zero1 had the best overall score, beating competing helmets from Riddell, Schutt, and Xenith. The Zero1 will undergo another round of testing this summer, but this time the helmet will be evaluated by players in real-world situations. More than 25 NFL teams are expected to wear the Zero1 helmet during their upcoming pre-season activities.