Skip to main content
  1. Home
  2. Phones
  3. Apple
  4. Mobile
  5. Photography
  6. News

What’s your best photo? A new app called The Roll thinks it can find it

Add as a preferred source on Google

The iPhone is capable of storing thousands of photos, and while iOS updates have improved the camera roll’s organization, there’s still a lot left to desire. That’s what the developers behind the app called The Roll are looking to change. Using computer vision and image recognition, the new iOS app, from EyeEm, automatically assigns keywords and even ratings to every image on the iPhone.

Organizing photos and tagging them with keywords isn’t a new concept, but the Roll uses EyeEm’s Vision technology to automate everything. Keywords, from seasons to what’s in the photos, are automatically added to each photo, making the entire camera roll easily searchable. The technology is similar in concept to what Google has employed in Google Photos, to help users organize and better locate the large amounts of photos.

Recommended Videos

But arguably the most interesting feature from the app is the programing that rates each photo. The platform will recognize similar photos and group them together – putting the “best” photo on top. The rating system is also used to suggest what photos to keep and share.

So how can a computer decide what a “good” photograph is, when “good” is largely subjective?

Appu Shaji, head of research and development at EyeEm, says he believes two factors contribute to the success of a photograph: the story behind it and the way that story is told.

“While it’s difficult for a computer to answer a philosophical question (although it might be interesting to hear what they would say), we can attempt to transfer the details of a human mental process to a computer, and ask the computer to recreate it,” Shaji wrote.

To create the program, EyeEm developers worked closely with researchers and photo curators, selecting “good” photos to train the software to recognize them. Rather than sticking only with technical concepts, like exposure and the Rule of Thirds, the group also looked for images that had strong stories.

With the information, the team at EyeEm developed an algorithm to help identify strong images automatically.

“Of course, technology can never replace your personal taste and judgments,” Shajj said. “But we sincerely believe that we are entering a fascinating stage in which technology can power curation, enabling human stories to be discovered within the firehose of photographic data–starting with your very own camera roll.”

The Roll is available for iOS only, but is currently free in the App Store.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
TSMC might set up a price hike that could come straight for your next phone, laptop, or tablet
Here's what TSMC's rumored 10% chip price increase actually means in dollar terms, and why your next phone or laptop could end up costing more.
TSMC Fab

My wallet flinched the second I saw the words "TSMC" and "price increase" in the same headline, and honestly, yours should too.

Turns out the company behind the silicon powering basically every flagship device out there, including Apple’s A-series and Qualcomm’s Snapdragon processors, is reportedly about to make all of it a little pricier.

Read more
Samsung’s free storage doubling for preorders is gone in Austria, and the replacement isn’t as sweet
Samsung's free storage doubling deal might just be history.
The back of the Galaxy Z Fold 7

If you've pre-ordered a Samsung foldable purely for the free storage bump, tomorrow's Unpacked event might sting a little.

For years, pre-ordering a new Galaxy meant automatically getting double the storage at no additional charge. Buy the 128GB model, walk away with 256GB for the same price. The same applied to the 256GB and 512GB models. However, that might change at the upcoming Galaxy Unpacked event. 

Read more
Apple fixes Hide My Email bug that exposed users’ real email addresses
Here's how Apple's Hide My Email flaw leaked real addresses for over a year, and why it only got fixed once the story went public.
apple-merging-sign-in-with-apple-hide-my-email-icloud+

Turns out the "Hide" part of Hide My Email wasn't doing its job quite as advertised, something that I covered early in July. Security researcher Tyler Murphy reported the flaw in June 2025, but despite Apple claiming it was resolved in March 2026, independent tests confirmed it remained exploitable, at least until July 3, 2026.

So how did this bug actually work?

Read more