After 25 years, Adobe Premiere Pro’s story is only just beginning

This year marks the 25th anniversary of Adobe Premiere, the video editing software that is to videographers what Photoshop is to photographers. Adobe invited Digital Trends to take a look back at the history of the program, revealing the journey – sometimes evolutionary, and other times revolutionary – that made Premiere (now Premiere Pro) what it is today.

“Video users today can no longer just edit…you have to have a broader skillset.”

As nonlinear editing (NLE) systems from many big name players continue to evolve, Adobe remains confident that what has set Premiere apart in the past will continue to be its key differentiator moving forward: universal support for different media formats and seamless integration with other Adobe Creative Cloud applications.

We spoke with Adobe’s Bill Roberts, senior director of Video Product Management, and Dave Helmly, senior manager for Professional Video and Audio and a 26-year veteran of Premiere (yes, he was working with Premiere even before Adobe acquired it). Helmly shared an experience from those earliest days in a blog post covering Premiere’s anniversary (written by Roberts): “I remember lying on my living room floor, editing video on my [Apple] PowerBook laptop, something that was previously impossible. Premiere was the first affordable non-linear editor available to anyone.”

The first steps

Back in the early 1990s, Premiere looked different than it does today, but all the basic building blocks were in place to let users trim and cut video and add a soundtrack. By modern standards, Premiere (and the entire ecosystem of digital video technology) was laughably limited. “In 1991, the maximum resolution we could support was 160 x 120 [pixels],” Helmly told Digital Trends.

Adobe Premiere 1.0

But like the Wright brothers’ fateful day at Kitty Hawk, Premiere’s first steps would have far-reaching effects. While perhaps not quite as revolutionary as powered flight, it would bring about a shift in the film and video industry that completely changed how post-production was done, both at the amateur and professional levels.

As Roberts explained, in the early days of video production, editing systems were made up of bespoke hardware with purpose-built software. “One of the differences was that Premiere has always been built as a software-only architecture,” he said.

“In 1991, the maximum resolution we could support was 160 x 120.”

While this approach may seem obvious today, that certainly wasn’t the case 25 years ago. Premiere promised powerful, personal computer-based video editing well before most home computers had the processing power or memory to handle the job (hence the very limited resolution).

By the end of the century, things had smoothed out a bit thanks to rise of the DV standard introduced in 1995 and popularized at the consumer level in the form of MiniDV tapes.DV was the workhorse digital format of the standard-definition era, and the modified HDV variant carried it into high-definition starting in 2003. Of course, all tape formats soon fell into obsolescence as cheap solid-state media became the norm, and the 30-plus-year-old SD standard finally vanished as HDTV sets got better and cheaper.

Premiere in the digital age

The transition to HD wasn’t smooth for everyone, but Premiere’s software-only approach made it easier. The program already handled digital intermediary files at 2K resolution (roughly equal to Full HD) in order to work with film scans. “Historically, any system that was created was purpose-built for SD, but at that juncture, smart people were thinking about resolution,” Roberts said. “Resolution independence became much more important. That was one of the key considerations that helped Premiere.”

When the industry later began to move in the direction of 4K, Adobe was ready. “HD and HDV was a dress rehearsal for getting this right,” Helmly said. “From an industry standpoint, it couldn’t have gone any smoother.”

25 years adobe premiere pro future cc
Adobe Premiere Pro CC
Adobe Premiere Pro CC

Roberts added, “When the platforms reached the capacity that the host CPU and graphics could handle high resolutions, we were very well-positioned. It was just a case of updating the software to handle all these formats.”

Handling “all these” formats refers to Premiere Pro’s approach of being format-agnostic. As Helmly put it, “The industry has always looked at Premiere as being the thing that can open any video at any time. Even today, we can edit in 8K.” This is a key component of Premiere’s identity and one way in which it seeks to add value for editors. From $40,000 cinema cameras to smartphones, editors can drop any footage into Premiere Pro at any time and just start working with it.

“The industry has always looked at Premiere as being the thing that can open any video at any time.”

Premiere Pro’s other headline feature, Dynamic Link, takes this a step further, by allowing clips and compositions to be shared between Adobe apps. Editors can move seamlessly between Premiere Pro and After Effects without having to render out clips, for example. This leads to a nondestructive back-and-forth workflow between editing and special effects, while also eliminating the need for redundant copies of media.

“Sharing video data between two programs is nontrivial, but very valuable to the customer,” Roberts said. “It has been the hallmark of the last decade of Adobe’s efforts.” Dynamic Link will also be crucial to maintaining Premiere Pro’s competitive edge going forward.

“Workflow will trump any one product,” Roberts continued. “Video users today can no longer just edit. As this becomes an industry where the fundamentals are less rarified, you have to have a broader skillset.”

Future is virtual

For at least a small amount of users, that broader skillset already includes producing immersive content in virtual reality. It’s still such a new field that much of the VR work being done can be labeled experimental, but this hasn’t stopped Adobe from working with creators to figure out how to best support it in Premiere Pro.

While we were given no hard details about Adobe’s future plans for VR, Helmly did identify some areas of focus. “I think you’ll see us expand on it. There are areas, like audio, that need more attention.” He said the thing Adobe gets asked most frequently about with regard to VR, is stitching – the process of combining two or more video angles into a 360-degree immersive panorama – but he believes this will soon be a thing of the past. Eventually, all VR cameras and rigs will perform stitching automatically, the way consumer 360 cameras handle it today.

Whatever the future brings, Adobe remains focused on the guiding principle of simplifying complex tasks. It will continue to add features while removing pain points, improve workflows for people working across disciplines, and overall ensure that the next 25 years go even smoother than the last.

Product Review

The iPad Pro is the best tablet ever. But don't sell your laptop just yet

Apple has unveiled a big redesign for the iPad Pro, slimming down the bezels, adding Face ID, and the ability to attach and charge the Apple Pencil. All of this comes at a high cost however, as the iPad Pro starts at $799.
Home Theater

Step aside set-top boxes, the best streaming sticks are tiny and just as powerful

Which streaming stick reigns supreme? We pit the Chromecast and Chromecast Ultra against the Roku Premiere, Roku Streaming Stick+, and the Amazon Fire TV Stick 4K to help you decide which one will be the best fit in your living room.
Product Review

It's not the sharpest tool, but the Surface Go does it all for $400

Microsoft has launched the $400 Surface Go to take on both the iPad and Chromebooks, all without compromising its core focus on productivity. Does it work as both a tablet and a PC?

Edit, sign, append, and save with six of the best PDF editors

There are plenty of PDF editors to be had online, and though the selection is robust, finding a solid solution with the tools you need can be tough. Here, we've rounded up best PDF editors, so you can edit no matter your budget or OS.
Emerging Tech

Buying on a budget? Here’s all the best tech you can snag for $25 or less

We live in a world where you can get a cheeseburger for $1, a functioning computer for $5, and thousands of HD movies for $10 -- so it stands to reason that you should be able to pick up some pretty sweet gear for $25.
Emerging Tech

Keep your holiday gift list high-tech and low-budget with these gadgets

Modern technology doesn't always come cheap, but there plenty of premium devices that don't carry a premium price. Whether you're looking for a streaming device or a means of capturing photos from above, our list of the best tech under $50…
Social Media

Hotel chain offers an Instagram ‘sitter’ who will post photos for you

If the pressure to post stunning Instagram photos is ruining your vacations, then how about hiring a local Instagram influencer to do the job for you while you go off and enjoy yourself? Well, such a service now exists.
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.

Full-frame mirrorless cameras just made their Hollywood debut with this thriller

The Possession of Hannah Grace isn't just a thriller -- it's also the first Hollywood feature film to be shot completely with a full-frame mirrorless camera. The film was shot with several Sony a7S II bodies and anamorphic lenses.

Lens Rentals zooms in on the most popular cameras of the year

As 2018 comes to a close, Lens Rentals is taking a look at most popular cameras of the year, based on rental data. While Sony and Panasonic saw more rentals than the previous year, Canon is still the most-rented brand on the platform.

Luminar’s new libraries don’t even need you to manually import images

Luminar 3's new libraries feature doesn't require importing -- images are automatically added after clicking on a folder. The long-promised libraries feature gives editors a Lightroom alternative with organization tools as well as syncing…
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

Photography News: Startup redesigns tripod heads ‘inside out’ for more flexibility

Well, this doesn't look like the ball heads that we've seen before. Instead of designing a tripod ball head with a small cutout, the Colorado Tripod Company created one with most of the ball exposed, allowing for more possible angles.