‘3 Words for Paris’ is an impressive and honest interactive video

3 words for paris interactive video
Travel and tourism videos tend to highlight the friendliest, cleanest, and all around best aspects of a place. Ask any three random people on the street to describe it, however, and you’ll likely get three different responses, not all of them positive. That was the inspiration for 3 Words for Paris, a short concept film and interactive experience by French filmmaking team Cokau.

Cokau (a portmanteau of the last names of its members, Achille Coquerel and Thomas Kauffmann) has won numerous awards and is known for its experimental work. For 3 Words for Paris, the pair sought to create something truly unique. So unique, in fact, that the video essentially never plays the same way twice.

To watch the video, viewers are prompted to enter three keywords that describe their idea of Paris. At the press of a button, a fifteen-second video is edited on the fly from over 4,500 source clips.

In an interview with Little Black Book, Cokau describes the complicated, technical process of making the project, and what goes on behind the scenes of the website to bring it all together. The filmmakers asked dozens of people to describe Paris, resulting in a compilation of over 40,000 descriptive words. The words were translated into English to increase the international appeal of the project. The keywords were then linked to the video clips, with each clip having multiple words attached to it.

Cokau then contracted Paris design studio Hello Hikimori to develop an algorithm that could edit a video based on just three keywords. Even when repeatedly entering the same three words, the system will generate a completely different video each time — but one that still fits the theme.

In filming the thousands of clips, Cokau left very little out. While not every word is represented, the results differ drastically depending on the words used. Entering “music,” “happy,” and “food” yields a predictably easy-to-watch video. Typing “dirty,” “trash,” and “poor” shows a side of the city that many might prefer would go unseen. There is even an option to pick three random words, with new versions of Paris unfolding before your eyes at the click of a button, like parallel universes springing into existence for fifteen seconds at a time.

As one explores the project more deeply, it starts feeling less touristy and more like an observational documentary. It is strikingly honest, and that’s what makes it so surprisingly addictive. (It’s also worth noting that out of the millions of possible combinations, some are NSFW.)

Photography

Not just for photographers anymore, Loupedeck+ now supports Adobe Premiere Pro

Video editors can now get physical with the Loupedeck+ control board. Originally for Lightroom, a software update allows the controls to adapt to video editing, including color grading, clip trimming, and navigating through the timeline.
Movies & TV

The best movies on Netflix in September 2018, from 'Spotlight’ to ‘Black Panther’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, subdued humor, or anything in between.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Home Theater

TV calibration 101: Here's how to tune up the picture of your new TV

You’ve got your new TV out of the box, but now what? Our TV picture adjustment guide takes you through the simple steps to get the best picture from your brand new TV so you can set it and forget it.
Movies & TV

Stay inside this summer with the best shows on Hulu, including 'Castle Rock'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we've put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Computing

PowerDirector, PhotoDirector aim to balance advanced tools with easy editing

CyberLink's latest photo- and video-editing programs fix advanced tools with a simple UI. PowerDirector adds Chroma-Key tools and multicam features, while PhotoDirector gains tethered shooting, an updated layer, and Content-Aware tools.
Product Review

Canon Pixma Pro-10 review

If you plan to put those digital high-resolution images you’ve shot with a DSLR onto paper, Canon’s Pixma Pro-10 will deliver gallery-quality prints. Just don’t expect it to be speedy.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Computing

Photoshop isn't required to resize images. Here are 6 ways to do it in seconds

Resizing an image isn't the toughest thing in the world, even if it may seem like a hassle. Here's how to resize an image using six tools that allow you to make quick work of any photo, regardless of your operating system.
Photography

No gimbal required: GoPro’s HyperSmooth stabilizer makes Hero7 a must-have upgrade

Just how good is the stabilization inside the new GoPro Hero7 Black? GoPro calls it gimbal-like, and it works well. Also new: live-streaming, shooting modes, and menus. Plus, Hero7 Silver and Whit.
Photography

All about that bokeh: Meet the Sony 24mm f/1.4 G Master with updated autofocus

The Sony 24mm f/1.4 G Master lens uses primary XD elements at the front and rear of the lens for better chromatic aberration suppression and smooth bokeh. The 30th native E-mount lens, the 24mm also uses a new autofocus motor.
Photography

Joby’s tiny tripods double as selfie sticks and hide four different modes

The Joby TelePod models are more than just compact tripods -- they also double as hand grips, selfie sticks, and tabletop tripods. Designed to accommodate smaller gear like smartphones and lightweight mirrorless, the tripods use a unique…
Photography

To post or not to post? Here's when you should put up a picture on the 'Gram

Let's be honest, the majority of us care about the popularity of our Instagram posts. There is a sweet spot, however, if you're looking to boost the number of likes and comments you receive. Here's what you need to know.
Social Media

Instagram could separate hashtags for less annoying posts

Just what features will Instagram add next? One enthusiast reverse engineered the app to uncover several potential features the app could be testing, including a dedicated spot for hashtags and geofencing.