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New Casio Hotshots Exilim EX-S7 and EX-Z35 Debut

Casio has taken the wraps off the two newest members of its Exilim compact camera line, the Exilim EX-S7 and Exilim EX-Z35. Both cameras offer 12.1-megapixel resolutions, 3× optical zooms, and Casio’s latest Exilim Engine 5.0 for improved image quality and power consumption—plus a bevy of consumer-friendly features at very affordable price tags.

“Our goal is to create easy-to-use cameras for any lifestyle,” said Casio Digital Imaging Division senior general manager Toshiyuki Iguchi, in a statement. “We are thrilled to expand the popular Exilim lineup with the additions of the EX-S7 and EX-Z35.”

The Exilim EX-S7 aims at the online sharing and social media crowd, featuring a Casio’s Easy Mode and Best Shot technologies for automatically making appropriate settings for a particular shot, along with face detection to make sure human subjects are always clear and in focus. The S7 also captures 720p video and features a YouTube movie mode (so folks can get their most embarrassing moments on YouTube right away); the camera stores images to SD/SDHC memory cards and features a 2.7-inch LED viewfinder screen. The S7 also supports Casio’s “Dynamic Photo” that enables uses to put animated graphics into still photos, which can then be shared with friends and family via email. Expect to see the S7 on sale for $139.99 in black and silver.

The Exilim EX-Z35 scales back to a 2.5-inch LCD display measures just 0.8 inches at its thinnest point, and will be available in a variety of fashion-friendly colors—it also features face detection and the same YouTube movie mode, but comes with a cheaper $109.99 price tag.

Folks wanting a little more zoom will also be happy to know the company is bringing its Exilim EX-FC150 to North America: the camera sports a 10.1 megapixel resolution, a 5× optical zoom, and Casio’s high-speed capture features, including pre-recording and continuous shooting modes handy for capturing sports events and fast-moving subjects. Expect to see it at retailers for a suggested price of $349.

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