Power of print: How Fundy Software is bridging across the generations with photography

fundy software print new website 094
Andrew Funderburg looks at an Album in his office at Fundy Software.
Andrew Funderburg holds a photo that’s around a hundred years old, depicting a soldier from the First World War. On the back, an inscription: “Stephen Gurney – WWI (Mary Gurney Wallis’ Brother.); was killed in action shortly after photo was taken.” The image has sentimental value to Funderburg, who’s the soldier’s great-nephew and the founder of Fundy Software in Beaverton, Oregon.

“One of our core beliefs here is that prints are a bridge across generations,” Funderburg said. “This print is the perfect example – it sat in a box for 30-plus years” before being discovered by his mother, Funderburg said, giving her and him some connection to their past.

A portrait of Stephen Gurney, a World War I soldier and great-uncle of Fundy Software founder Andrew Funderburg. Fundy Software
Fundy Software

“I Googled the studio [that photographed Gurney], and incredibly it is still open and in business,” Funderburg told Digital Trends. He recently embarked on an adventure to France where he is filming a documentary, Power of Print, about the importance of the printed photo, and will be live-streaming his trip to France on Facebook. During the trip, Funderburg will visit the studio that took this image of his great-uncle, and he, too, will have his photo taken in the same place – wearing the same outfit (or as close to one he can find) as his great uncle. It’s an emotional journey, one that Funderburg wants to share.

The point is to illustrate the power of print, and bring it full circle. If digital images had been a thing back in WWI, chances are that photo would be stuck on a hard drive that’s no longer accessible. But because of the print, Funderburg and his family ended up uncovering a connection to the past – something that digital images can’t give you.

It is a big reason why Fundy Software is campaigning to push its users – professional photographers – to promote and print their clients’ images. Fundy’s primary product is Fundy Designer, software that helps photographers build and design albums for their clients more easily and faster than using traditional solutions like Adobe InDesign or Photoshop.

Fundy Software New Website 023
Fundy Software employee testing new software features.

Offering prints as part of the service is something many photographers these days have moved away from. Funderburg said that as professional digital images started becoming popular in the latter part of the last decade, people started opting to get digital copies of their images instead of print. But that trend is changing: People are finding that the digital images just don’t have the same longevity as prints do, often being lost on a hard drive or accidentally deleted as unused files. Thousands of memories –images of family, friends, events – lost forever.

Andrew Funderberg speaks to employees at the Fundy Software office.
Andrew Funderburg (standing) speaks with employees at the Fundy Software office, located outside Portland, Oregon.

The trend, Funderburg said, is starting to tilt back in favor of print in large part thanks to the realization that digital doesn’t last. “That is one thing we have to remember: If we aren’t printing important things from our lives, even if we just write on the back of a print, or in a wedding album – our time on this Earth is just going to be erased.”

To further the cause, Fundy launched its Storyteller campaign, which focuses on the impact that printed photos can have over us. Pro photographers, like Melissa Ghionis, Pye Jirsa, and Jen Rozenbaum, share stories about the power of print and what it means to them and their clients.

So while in the digital age it’s easy to save photos to a hard drive, you may want to put some onto paper. We are not suggesting that you print every mundane photo you snap with your phone, but it may be worthwhile to print some of the more important moments, because you never know what moments will matter to your descendants, years down the line.

Updated 7/19/2016 to correct spelling of Gurney, which was incorrectly spelled as Garney.


Nose cam no more. How Dell avoided a notch and fixed the XPS 13’s biggest flaw

The new Dell XPS 13 moves the webcam from the below the screen to the top, finally vanquishing the one obstacle facing thin, sleek laptop displays. We have the exclusive story on how it was done.

Printing to PDF in Windows is easy, no matter which method you use

Microsoft's latest operating system makes it easier than ever to print to PDF in Windows, but there are alternative methods for doing so, even if you want to forgo Adobe Acrobat. Here's how.
Emerging Tech

Researchers discover a way to make 3D printing 100 times faster using light

Researchers at the University of Michigan have invented a new method of 3D printing which is up to 100 times faster than conventional 3D-printing processes. Here's how it works and why it could prove a game-changer for 3D printing.
Emerging Tech

The enormous ‘Flying Bum’ moves toward a commercial design

A prototype of the world's largest aircraft is being retired as the company behind it prepares to build a production model. The new Airlander 10, also known as the "Flying Bum," could be ready for commercial use by 2025.

Olympus’ latest teaser shares glimpse of new OM-D camera geared toward sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's geared toward sports.

Lexar’s latest SDXC card keeps you shooting with 1 TB of storage

Shoot large files at high capacity? Lexar's latest SDXC memory card will fit a terabyte of storage inside your camera. The Lexar SD card is part of the company's Professional 633x series. That higher capacity will come at a cost, however.
Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

See ya, CFast: 1TB CFexpress card transfers photos at 1,400MB per second

The latest trend in professional removable storage media is fast approaching. At CES 2019, ProgradeDigital revealed its first CFexpress card, featuring a 1-terabyte capacity and bewildering 1,400 megabyte-per-second transfer rate.

From 11K to just OK: The biggest photo gear announcements at CES 2019

From 11K cameras to 1 TB media cards, CES 2019 brought a peek at new gear for photographers and videographers. But what photography gear grabbed our attention the most? Here are the biggest photo gear announcements from CES 2019.

What to look for and what to avoid when buying a camera

Looking to buy a new camera? Our comprehensive camera guide for 2016 has answers to any camera or photography questions you might ask, whether in regards to pricing, image quality, or weatherproofing.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.