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Insta360 is about to reveal … exactly what?

Trevor Mogg
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Insta360 is on the verge of unveiling a new product, but a promotional video released just ahead of Tuesday’s event is giving little away.

The 20-second video (below), titled Elevate Your Creativity,  shows point-of-view footage that heads rapidly toward the ground and straight into a hand that’s held aloft in apparent anticipation of receiving whatever it is that’s coming toward it. And that’s pretty much it.

Elevate Your Creativity - May 24

Current suggestions for Insta360’s new device include everything from a drone to a drone attachment to an action camera. Entering the drone market would seem like a high-risk move considering how DJI is pretty much dominating it right now, so some kind of attachment for an existing drone seems more likely. Whether Insta360 has done a deal with DJI or another drone maker, or if it’s going it alone with the new device, remains to be seen.

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Whatever it is, it’s clearly designed for aerial photography, but beyond that, we’ll just have to wait until tomorrow to find out what exactly Insta360 has come up with.

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All will be revealed at 9 a.m. ET on Tuesday, May 24, so be sure to check back for more information.

China-based Insta360 has been steadily making a name for itself in the action- and 360-degree-camera market since its launch in 2015.

A couple of months ago, Digital Trends reviewed the most recent addition to Insta360’s lineup, the ONE RS. The setup impressed on a lot of levels, with notable features including its modular design, excellent software and app integration, and attractive price tag. The Twin Edition, for example, includes a 4K lens and a 5.7K 360 lens for a reasonable $550.

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Trevor Mogg
Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
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