Skip to main content

Lytro heads into production, readies for debut

Image used with permission by copyright holder

Make sure to check out our full Lytro Camera review.

All’s been quiet on the Lytro front since the conceptual digital photography company announced itself back in June. After quite the headline-stealing debut, we’ve been waiting with bated breath for any word on the focus-and-refocus manufacturer.

Finally, a little news about where things are heading for the revolutionary camera. According to AllThingsD, Lytro has been busy getting units into elite professionals’ hands for trial runs, doing their own photo shoots, and working on the hardware. Units are slated to go on sale later this year and should be announced within the next few months.

“Engineering and operations teams are currently conducting all of the typical activities you undertake to bring a product to market, such as manufacturing tests, certifications, and supply chain preparation,” a Lytro representative tells us.

While scoring a coveted Lytro camera for testing is anything but easy, you can sign up on the company’s site and cross your fingers.

One thing to keep in mind: Yes, Lytro’s new technology is amazing but say goodbye to JPG, GIF, PNG file types. The camera’s refocusing capability means it will also introduce a different platform to view the images it produces. Of course the real questions we can’t wait to have answered are what will it look like and how much will it cost?

Editors' Recommendations

Molly McHugh
Former Digital Trends Contributor
Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…
5 reasons I love the Leica M11 camera and 5 reasons I don’t
Taking a closer look at the Leica M11.

The Leica M11 is the latest in a long, venerable line of luxury-grade cameras of the sort typically bought by people with plenty of disposable income. They are as much jewelry as photographic tools, yet the M11 has some impressive capabilities that beg the question, should you buy one?
Why you should buy one:
Incredible image quality
There are few cameras on the market that can equal the M11 in terms of sheer resolution. This camera packs a whopping 60 megapixels (MP). That means some enormous, hard-drive-hogging files as a result, but Leica is calling the M11’s sensor “triple resolution,” meaning that it can also shoot at 36MP and 12MP while still using the full area of the sensor.

An added bonus is that at lower resolutions, the M11 gets better dynamic range. A further boon to image quality is the unique infrared and ultraviolet cut filter that helps the camera render more accurate colors. The result of all this tech is a camera capable of capturing the absolute best photos possible.

Read more
The 5 best new GoPro Hero 10 Black features I love to use
GoPro Hero 10 Firmware V1.2.

When I reviewed the GoPro Hero 10 Black in September, I couldn’t help but heap praise on it. Though it’s clearly an evolutionary update to the Hero 9, the Hero 10 goes far enough to offer very real advantages over its predecessor. Between its 5.3K 60 frames per second, upgraded image stabilization, and impressive cloud storage integration, it’s certainly the most powerful action camera available right now.

However, GoPro hasn’t rested on its laurels over the past several months. Over that time, they’ve offered major firmware upgrades and even a post-launch hardware upgrade. With the Hero 10 so dramatically changed since its original launch, it’s worth taking a look at to see what else you can expect from the camera here at the tail end of 2021.
Max Superview
The GoPro Hero 10 features a 4:3 format sensor, but most video these days is displayed in a 16:9 aspect ratio. That typically means either cropping the image or putting up with black bars on the side of the display. GoPro’s Superview mode stretches the edges of the image so that you can take advantage of the entire 4:3 sensor area, but display it on a 16:9 screen at the cost of a fisheye effect.

Read more
Best Labor Day Camera Sales 2021: Best deals you can shop today
Nikon Z5 Review

We've got all the best Labor Day camera sales rounded up here to go alongside all the other great Labor Day sales that are out there right now. Whether you're looking for an inexpensive point-and-shoot camera or want to commit to the latest in mirrorless camera technology, there are some fantastic Labor Day camera deals going on right now. Each is sure to save you plenty of cash providing you know what you're doing. That's why alongside rounding up all the best Labor Day camera sales, we've also taken the time to look at whether now is the right time to buy a new camera and rounded up everything you need to know about how to choose a camera on Labor Day. Read on while we guide you through everything you need to know.
Labor Day Camera Deals 2021

Should you buy a camera on Labor Day?
Do you need a new camera? It's a really obvious but important question. It's incredibly tempting to be lured in by the Labor Day camera sales and buy something that you might not necessarily need. Think before you hit the buy button. If your existing camera works just fine or you know you won't really use it then hold out and don't buy one.

Read more