Nikon D850 propels company to top full-frame sales for December

nikon top full frame seller for december 2017 d850 review 21
Hillary Grigonis/Digital Trends
Nikon may be restructuring, but its full-frame cameras are showing some serious growth. On Tuesday, January 23, Nikon shared that the company earned the number one spot in both market share and revenue for the full frame category for the month of December. The growth was in part fueled by the company’s new high-resolution D850 DSLR.

Based on sales figures from the NPD Group, Nikon was the top-selling brand for December, a month often marked by increased sales for the holidays. According to that data, the company sold 69 percent more full-frame cameras and earned 59 percent more on those same cameras than in December of 2016. The single month sales is almost identical to the company’s sales in the same category from the first three months of 2017. Those numbers include both full-frame DSLRs and full-frame mirrorless cameras.

“Nikon has returned to an emphasis on high-end products for advanced and professional users. These users appreciate Nikon’s full-frame offerings because of their amazing image quality, reliability, low-light capability and high-speed performance,” Nikon CEO Bo Kajiwara said in a statement. “Nikon is an innovative, diversified company with a clear, long-term strategy to thrive into 2018 and beyond.”

The biggest cameras helping Nikon achieve those numbers were the Nikon D750 and D850. The D850 is Nikon’s latest full-frame and mixes a 45.7-megapixel sensor with speeds up to 9 fps. Despite the lower price, the D850 even ousts the company’s flagship D5 in some areas. The D750, on the other hand, was announced in 2014 but is still selling well for the company.

“We want to sincerely thank our customers and fans for making this achievement possible,” Kajiwara added.

The announcement is good news for Nikon fans after the camera giant announced a restructuring plan at the end of 2016. At the time, the company said it would direct its focus toward more of the higher-end cameras and the full-frame sales, while only for a single month, suggest that strategy is a good approach.

Canon and Nikon have traditionally held the top spots for the full-frame market, but last year, Sony’s a7 mirrorless line led it to the second spot. At the time, the same data showed a five percent growth for full-frame cameras as a whole.


Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…

With 5-stop optical stabilization, Fujifilm GF 100-200mm is ready for adventure

Fujifilm revealed a new lens designed to deliver on the GFX system's promise of adventure-ready medium-format photography. The GF 100-200mm F5.6 R is a weather resistant, relatively lightweight, 2x telephoto with impressive stabilization.

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…

Nikon A1000, B600 pack big zooms into compact, budget-friendly cameras

The new Nikon Coolpix A1000 packs in a 35x zoom lens, 4K video, and an optical viewfinder, while Nikon's B600 brings a 60x zoom lens to the table. The cameras are modest updates to Nikon's budget-friendly zoom models.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.
Emerging Tech

The best drone photos from around the world will take your breath away

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.