New plug-in targets stereotyped search results to encourage more female engineers

Presidents are men, nurses are women. Preschool teachers are female while engineers are male. Or at least that is what the image search results would lead online searchers to believe anyways. But a simple search engine plug-in is helping to fight those gender stereotypes — Re-Search displays gender-balanced search results alongside that page of female nurses or male photographers Google just turned up.

Re-Search is a beta version plug-in by Semcon. Installed on Chrome, Firefox, Internet Explorer or Safari, the plug-in will display a more gender-neutral image search right alongside the results from the usual favorite search engines.

The plug-in only works for career image searches and so far for only a small list of them from astronaut to truck driver, but it is the reasoning behind the technology that sets Re-Search apart.

“When we choose a profession, our choices have already been narrowed down based on images we have seen in the media, advertising and popular culture,” Semcon wrote on its website. “With the internet, many of us hoped we would get access to a more diverse set of images of different professions, and there is no question that the non-stereotypical images are out there. The problem is that they don’t show up in the search results, unless you search for them specifically.”

The company says that the plug-in is designed to be a first step toward showing better role models and more balanced professions online. Semcon, an international technology product company, said it needs more female engineers — and so it is starting with better role models. The company’s goal is to have a male-female ratio between 40 and 60 percent by 2022.

“If engineers are portrayed as men in yellow helmets, how can young women feel that the job might be of interest to them?” said Anna Funke, Re-Search project manager. “Role models are important when people are thinking about their career choices and the internet is the first place many people look for information.”

After the beta version launched at the end of November, Semcon’s video promoting the search engine add-on topped YouTube’s top 10 list after 24 hours.

While still in beta, the free plug-in will launch working with 65 different professions for English searches. The beta version is available to download at the Semcon website.

Emerging Tech

Awesome Tech You Can’t Buy Yet: DIY smartphones and zip-on bike tires

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

At 503 mph, Turbinator II is the world’s fastest wheel-driven vehicle

The Turbinator II is a four-wheel drive streamliner powered by a 5,000-horsepower helicopter engine, and it just achieved 503.332 mph at the Bonneville Salt Flats. That's an unofficial record for a wheel-driven car.
Cars

Hold on to your butts: These are the fastest cars in the world

Think your car is unbelievably fast? Think again. From wind-cheating bodywork to powerful engines, these cars were designed for the singular pursuit of speed (and it shows).
Cars

Watch this 1,000-horsepower Jeep Trackhawk scorch supercars in the quarter mile

The Jeep Grand Cherokee Trackhawk is pretty quick out of the box, but Texas tuner Hennessey Performance Engineering never settles for stock. Its HPE1200 Trackhawk boasts over 1,000 horsepower.
Movies & TV

The best shows on Netflix in October, from 'Mindhunter’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Emerging Tech

Here’s all the best gear and gadgetry you can snag for $100 or less

A $100 bill can get you further than you might think -- so long as you know where to look. Check out our picks for the best tech under $100, whether you're in the market for headphones or a virtual-reality headset.
Product Review

The design still says retro, but Fujifilm's X-T3 is all about the future

If the X-T2 brought Fujifilm into the modern era, the X-T3 is focused on the future. With a new sensor and processor, completely revamped autofocus, and vastly upgraded video, it's the new APS-C camera to beat.
News

Kodak’s ‘Digitizing Box’ service saves precious memories stuck on old media

If you've been meaning to convert your old family photos, videotapes, films, and audio recordings to digital but never seem to get around to it, then a new service from Kodak may prompt you to add it to your "to-do" list again.
Photography

You can finally throw away your PC; Photoshop is coming to the iPad

A full version of Photoshop is coming to the iPad -- and soon, other tablets, as well. Adobe also launched several new features for Photoshop and Lightroom, including a new Content-Aware Fill tool.
Photography

Adobe’s Premiere Rush is a video-editing app designed for social media projects

At Adobe MAX 2018, Adobe unveiled updates across the board for all of its Creative Cloud apps, from the release of Premiere Rush CC, a social-focused video editor, to Project Gemini, a digital drawing and painting tool.
Photography

Sony crammed 28x zoom, 4K into a $450 camera that weighs as much as a smartphone

The Sony HX99 is a tiny compact camera that mixes 4K and fast burst speeds with a 28x optical zoom. The travel zoom camera upgrades the processor over the earlier model for better video and super-long-burst captures.
Photography

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.
Photography

Remove photo bombs, other unwanted objects with Photoshop’s new Content-Aware Fill

Photoshop's newest A.I-powered tool helps remove objects or fill in gaps for a distraction-free photo in the new Adobe Photoshop CC 2019. Here's how to remove an object in Photoshop using the new Content-Aware Fill.
Photography

Adobe Premiere Rush CC is the cloud-based video editing app you've been waiting for

On stage at Adobe MAX 2018, Adobe announced its cloud-centric, social video-editing application, Adobe Premiere Rush CC. We took some time to put it through its paces to see what it offers, how it works, and what's missing.