Skip to main content

Sony sales event saves you up to $1000 off on mirrorless digital cameras

Sony a9
Daven Mathies/Digital Trends

Eyeing a full-frame camera? The prices on a handful of Sony full-frame mirrorless cameras just got a little sweeter with the Step Up to Sony sales event, which runs in the U.S. through June 22. The sale discounts four of Sony’s most popular mirrorless cameras, with prices starting at $900.

The most affordable on the list, the Sony A7 II — one generation older than the current Sony a7 III — makes it possible to pick up a full-frame camera with a lens for $1,000. Photographers who already have a Sony E-mount lens (or want a lens other than the kit) can pick up the body only for $900. The older version isn’t as fast and has a shorter battery life, but still can capture some excellent images, particularly for the price point.

Toss in another $500 and you can pick up more detail with the higher-resolution Sony A7R II for $1,500 ($500 off). That extra investment means you’ll get a 42.2-megapixel full-frame sensor that is also capable of 4K video. Autofocus is good and five-axis image stabilization is included.

Sony A7 II camera only:

Sony A7R II camera only:

Sony A7R III camera and accessories:

Sony also offers the better A7R III available, but you’ll spend $1,100 more to get the faster burst, improved focus and stabilization, and extended battery life of the current model. The Sony A7R III is also part of the sale with a $600 discount, putting the full-frame camera at $2,600. Moving up means better performance and a longer battery life, to name a few differences. The camera may last longer — it may be a long time before a future mirrorless offers enough features to make it worth an upgrade.

For the fastest performance, the 20 fps Sony A9 is $1,000 off, bring the price of the action-focused camera down to $3,500. This isn’t the first time we’ve seen a discount that steep on this camera, and it certainly makes Sony’s fastest full-frame mirrorless look even better. While the A9 is now more than a year old, no other camera has yet to dethrone Sony’s fast 20-fps burst mode, no-blackout viewfinder, and a 693-point autofocus system that’s designed for action.

Sony A9 camera only:

The Step Up to Sony event continues through June 22, with prices good at any authorized Sony dealer in the U.S. For more deals visit our curated best tech deals page.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
Capture all the action with the GoPro HERO12 Black — $150 off today at Amazon
The GoPro Hero 12 Black Creator Edition set up on a small tripod on the beach.

In the moment, when you're blasting over that jump on your dirt bike, catching that killer wave, or jumping off of whatever insane cliff you've found, you don't necessarily think about capturing it all. But one of the best ways to make that happen is to strap on an action cam, like a GoPro. You can capture all of the action, and it's relatively low-lift. You wear whatever unique mount is best for the situation and the camera does all the work. There's just one issue, action cameras can be expensive especially if you're on a budget. However, today, Amazon has the GoPro HERO12 Black for $150 off. That brings it down from its normal price of $400 to $250. You can use that extra money to grab an accessory and you're good to go. GoPro HERO12 Black captures it all in 5.3K or 4K so you can rewatch the glory over and over.

 
Why buy the GoPro HERO12 Black? To capture the action, that's why
An action camera like a GoPro makes it possible to capture the action, in full detail, no matter what you're doing. You don't even have to be doing crazy stunts either. A common misconception is that they're only useful for outdoor activities, but no they work for filming just about anything. Even if you're having a barbecue, or a birthday party, or want to see what your roaming cat sees throughout the day -- a GoPro is what you need.

Read more
NASA astronaut Don Pettit talks photography from the space station
NASA astronaut Don Pettit discussing his photography from aboard the ISS.

NASA ASTRONAUT DISCUSSES PHOTOGRAPHY IN SPACE WITH NASASPACEFLIGHT.COM

NASA astronaut Don Pettit arrived at the International Space Station (ISS) in September on his fourth orbital mission in 22 years. Besides working on various science projects on the space-based facility, Pettit is also known for his keen interest in photography, and he regularly shares his impressive efforts -- including rivers, clouds, star trails, and high-speed spacecraft -- on X and Instagram.

Read more
Target has great deals on the Fujifilm Instax cameras today
The Fujifilm Instax Mini 12 on a white background.

If regular camera deals look a little overwhelming or too expensive, you should check out what Target has to offer. Right now, there are some great deals on Fujifilm Instax cameras, which are perfect for those times you want to take some quick snaps and not worry about fancy settings. The deals include the Fujifilm Instax Mini 12 and the Fujifilm Instax Wide 400 Instant Camera. Let’s take a look at both cameras and see which will suit you best. Each camera is a great gift for someone this holiday season, but it’s also a fun way of snapping anything you want during the festive period.
Fujifilm Instax Wide 400 Instant Camera -- $140 $150 7% off

For that instant retro look, check out the Fujifilm Instax Wide 400 Instant Camera. It takes 3 x 5 instant photos, so it’s good for shooting wide shots. Sure, it won't compete with the best DSLR cameras, but it's a fun way of taking some quick snaps. It has a rugged yet beautiful design, so it can handle a few more bumps than most cameras. It offers easy-to-use analog-style controls with a choice of three focus modes; these include normal, landscape, and macro when using the relevant and included close-up lens. It provides automatic exposure, flash control, and a self-timer with an LED countdown, so all the essentials are here. The Fujifilm Instax Wide 400 Instant Camera also has two viewfinder framing guides to assist in composing your image, and you can add a tripod mount if you want.

Read more