Skip to main content
  1. Home
  2. Photography
  3. Deals

Sony sales event saves you up to $1000 off on mirrorless digital cameras

Hillary K. Grigonis
By
Sony a9
Daven Mathies/Digital Trends

Eyeing a full-frame camera? The prices on a handful of Sony full-frame mirrorless cameras just got a little sweeter with the Step Up to Sony sales event, which runs in the U.S. through June 22. The sale discounts four of Sony’s most popular mirrorless cameras, with prices starting at $900.

The most affordable on the list, the Sony A7 II — one generation older than the current Sony a7 III — makes it possible to pick up a full-frame camera with a lens for $1,000. Photographers who already have a Sony E-mount lens (or want a lens other than the kit) can pick up the body only for $900. The older version isn’t as fast and has a shorter battery life, but still can capture some excellent images, particularly for the price point.

Toss in another $500 and you can pick up more detail with the higher-resolution Sony A7R II for $1,500 ($500 off). That extra investment means you’ll get a 42.2-megapixel full-frame sensor that is also capable of 4K video. Autofocus is good and five-axis image stabilization is included.

Related

Sony A7 II camera only:

Sony A7R II camera only:

Sony A7R III camera and accessories:

Sony also offers the better A7R III available, but you’ll spend $1,100 more to get the faster burst, improved focus and stabilization, and extended battery life of the current model. The Sony A7R III is also part of the sale with a $600 discount, putting the full-frame camera at $2,600. Moving up means better performance and a longer battery life, to name a few differences. The camera may last longer — it may be a long time before a future mirrorless offers enough features to make it worth an upgrade.

For the fastest performance, the 20 fps Sony A9 is $1,000 off, bring the price of the action-focused camera down to $3,500. This isn’t the first time we’ve seen a discount that steep on this camera, and it certainly makes Sony’s fastest full-frame mirrorless look even better. While the A9 is now more than a year old, no other camera has yet to dethrone Sony’s fast 20-fps burst mode, no-blackout viewfinder, and a 693-point autofocus system that’s designed for action.

Sony A9 camera only:

The Step Up to Sony event continues through June 22, with prices good at any authorized Sony dealer in the U.S. For more deals visit our curated best tech deals page.

Editors' Recommendations

Topics
Hillary K. Grigonis
Hillary K. Grigonis
Former Digital Trends Contributor
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
GoPro’s latest action camera is $50 off for Black Friday
The GoPro Hero 12 action camera recording water on a beach.

GoPro is the best action camera brand for adrenaline junkies and outdoor lovers, so there's always high demand for GoPro Black Friday deals. The latest release, the GoPro Hero 12 Black, was just rolled out in September, but surprisingly, its price has already been slashed for the shopping holiday with a $50 discount from Best Buy, so it will be yours for $350 instead of $400. We're not sure how long this offer will remain online though, so if you want to get the action camera for cheaper than usual, you should proceed with the purchase immediately.

Why you should buy the GoPro Hero 12 Black
The GoPro Hero 12 Black continues the brand's tradition of stepping up the capabilities of its action cameras with every succeeding generation. It's capable of recording 16:9 videos in 5K resolution at up to 30 frames per second, and 4K resolution at up to 60 frames per second, and it adds High Dynamic Range, allowing you to capture all of your most memorable adventures with extreme detail. The action camera features HyperSmooth 6.0 stabilization that does magic on shaky footage, and up to 8x slow motion for moments that the human eye will never see on its own.

Read more
This Black Friday camera deal might just get me to switch to Sony
Sony A7 III in hand.

Hear me out — while I've been plenty happy shooting Canon the past few years and would be more than happy with my Black Friday pick on that system — you can't help but look at what Sony has to offer on the full frame front and be at least a little bit tempted. And I'm not even talking about newfangled global sensors on that ridiculously awesome A9 iii.

I'm mostly thinking about the much larger world of lenses, particularly because, unlike Canon, Sony has embraced third-party lens manufacturers these past few years, whereas Canon ... has not. (To put it mildly.)

Read more
This 128GB SD card Black Friday deal is perfect for photographers
version 1647869006 2 insert sd card hand

If there's one thing a photographer can't have too many of, it's SD cards. For one, they tend to go missing every now and then. It happens to us all. Another reason is that an SD card will eventually fail. It's nobody's fault — that's just something that happens with this kind of removable storage.

So better to plan ahead and have a few extras on hand. And that's what makes this 128GB card from ProGrade the perfect Black Friday deal.

Read more