Facebook and Twitter reportedly offering YouTube stars lucrative ad revenue deals

facebook twitter ad revenue live for verified pages
Facebook
Facebook is inching closer to implementing a revenue-sharing model that will allow its biggest creators to earn advertising money from their video posts.

Since the launch of Facebook Live at the start of the year, Facebook has been busy inking multi-million dollar deals with media companies, celebrities, and internet stars. The latter remain hesitant to take the plunge, however, as the social network still lacks an ad revenue model, which tends to be the main source of their income on YouTube.

In an effort to lure digital celebs, Facebook is testing a new strategy that sees it share revenue from ads shown between videos, with creators netting 55 per cent of the ad money, which is the same as on YouTube, reports Bloomberg.

“We’re going to be experimenting with a bunch of different formats for creators in the coming months,” Facebook’s head of video Fidji Simo told Bloomberg. “It’s likely not going to be a one size fits all.”

Facebook had a big presence at VidCon this year, where it reportedly sat down with some of the biggest online stars in attendance and quizzed them on payment options.

The biggest hurdle for Facebook is where to place the ads in videos. Simo claims that executives are against YouTube-style, pre-roll ads, as they may result in viewers skipping Facebook’s auto-playing videos altogether. Instead, she says the social network is considering inserting ads in the middle of long videos.

Another issue Facebook will inevitably encounter is sponsored posts, which continue to plague Instagram despite the FTC ordering users to designate these types of images as ads using hashtags, such as #ad or #sponsored. Even Instagram’s most-liked image of all time — a pic shared by Selena Gomez — is a Coca-Cola ad that does not carry the FTC hashtag labels.

Not to be left behind, Twitter is also stepping up its revenue-sharing model via its Amplify program, which will see it offer up to 70 percent of ad sales revenue to individual creators. The move may have been spurred by rumblings that Vine (which is owned by Twitter) is in danger of losing its top-tier talent due to a lack of compensation options. Two of the video-looping platform’s biggest stars, Logan Paul and King Bach, are already creating content for Facebook Live.

In April, it was revealed that Facebook was circulating a survey to selected users regarding possible monetization options. Among the ideas on the document was a “tip jar” that would allow fans to donate money to a user, sponsorship deals involving branded content, ad revenue, and a charity donation option (also swiped from YouTube). The latter was rolled out to users in July.

Social Media

YouTube to crack down on dangerous stunts like the ‘Bird Box’ challenge

YouTube already bans content showing dangerous activities, but new rules published by the site on Tuesday go into greater detail regarding potentially harmful challenges and pranks.
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.
Social Media

Invite your friends — Facebook Events can now be shared to Stories

Facebook is testing a way to make plans with friends to attend an event -- through Stories. By sharing an event in Facebook Stories, users can message other friends interested in the event to make plans to attend together.
Social Media

Instagram now lets you post to multiple accounts in one tap

Instagram for iPhone now lets you post to multiple accounts at the same time. It's not the regram feature that many users have been asking for, but it could prove useful for some users who manage more than one profile.
Photography

Lume Cube wants to help you look your best while livestreaming

You're ready to start a video conference or go live, thenn you realize the lighting is all wrong. The Lume Cube Air VC is a lighting kit designed specifically for video conferencing and livestreaming.
Social Media

Japanese monks hit Twitter to protest driving ticket in the most brilliant way

Cops in Japan told a monk recently that he shouldn't drive a car wearing his traditional robe as its long length and long sleeves might affect his ability to drive safely. His fellow monks came up with a brilliant response.
News

Japanese billionaire splashes the cash to break retweet record

Japanese billionaire entrepreneur Yusaku Maezawa has proved again he has a knack for self-publicity after launching a cash-prize contest to break the retweet record. Maezawa is the same man who is hoping to go to the moon with SpaceX.
Social Media

Looking to share some content? Here's how to repost on Instagram

Ever seen a cool picture on Instagram that you wanted to share? There's no official means of reposting content on Instagram, but there are a few workarounds. We break down the two most logical choices for getting the job done.
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Photography

Photoshop fail gives Aussie leader two left feet in official portrait

The Aussie prime minister doesn't have two left feet, despite an official photograph of the leader and his family suggesting otherwise. It was, of course, a Photoshop fail, and the embarrassing snafu was soon trending on Twitter.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.