Skip to main content

Facebook and Twitter reportedly offering YouTube stars lucrative ad revenue deals

facebook twitter ad revenue live for verified pages
Facebook is inching closer to implementing a revenue-sharing model that will allow its biggest creators to earn advertising money from their video posts.

Since the launch of Facebook Live at the start of the year, Facebook has been busy inking multi-million dollar deals with media companies, celebrities, and internet stars. The latter remain hesitant to take the plunge, however, as the social network still lacks an ad revenue model, which tends to be the main source of their income on YouTube.

In an effort to lure digital celebs, Facebook is testing a new strategy that sees it share revenue from ads shown between videos, with creators netting 55 per cent of the ad money, which is the same as on YouTube, reports Bloomberg.

“We’re going to be experimenting with a bunch of different formats for creators in the coming months,” Facebook’s head of video Fidji Simo told Bloomberg. “It’s likely not going to be a one size fits all.”

Facebook had a big presence at VidCon this year, where it reportedly sat down with some of the biggest online stars in attendance and quizzed them on payment options.

The biggest hurdle for Facebook is where to place the ads in videos. Simo claims that executives are against YouTube-style, pre-roll ads, as they may result in viewers skipping Facebook’s auto-playing videos altogether. Instead, she says the social network is considering inserting ads in the middle of long videos.

Another issue Facebook will inevitably encounter is sponsored posts, which continue to plague Instagram despite the FTC ordering users to designate these types of images as ads using hashtags, such as #ad or #sponsored. Even Instagram’s most-liked image of all time — a pic shared by Selena Gomez — is a Coca-Cola ad that does not carry the FTC hashtag labels.

Not to be left behind, Twitter is also stepping up its revenue-sharing model via its Amplify program, which will see it offer up to 70 percent of ad sales revenue to individual creators. The move may have been spurred by rumblings that Vine (which is owned by Twitter) is in danger of losing its top-tier talent due to a lack of compensation options. Two of the video-looping platform’s biggest stars, Logan Paul and King Bach, are already creating content for Facebook Live.

In April, it was revealed that Facebook was circulating a survey to selected users regarding possible monetization options. Among the ideas on the document was a “tip jar” that would allow fans to donate money to a user, sponsorship deals involving branded content, ad revenue, and a charity donation option (also swiped from YouTube). The latter was rolled out to users in July.

Editors' Recommendations

Saqib Shah
Former Digital Trends Contributor
Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…
YouTube TV tips and tricks: how to get the most out Google’s live TV service
YouTube TV app icon on Apple TV.

There’s a reason YouTube TV has found itself the leader in live-streaming video. In fact, it has about twice as many subscribers to its cable-TV replacement as the next biggest platform. And. among other reasons like price, reliability, and abundance of channels, it is just packed with features.
In fact, YouTube TV has so many features tucked away in there that you’ll be forgiven if you don’t spot them all at first. But we’ve done the legwork. We’ve watched hours and hours of YouTube TV. Weeks and months, really. We’ve flipped all the buttons. We’ve pressed all the switches. (Wait — reverse that.) And we’ve put together a list of what we think are the most important — if not always obvious — YouTube TV tips and tricks. And we're not just talking about NFL Sunday Ticket.
This isn’t everything. There are still a few other places to explore in the settings menu, as well as when you’re watching shows and movies. But these are the YouTube TV tips and tricks we absolutely think you must know.

Record a show to watch later

Read more
This long-awaited YouTube TV feature is a channel-flipper’s dream
The previous channel feature on YouTube TV on a TV.

The move from cable to streaming for live TV changed a lot of things. Choice, for one. (We have more.) Price, for another. (You're likely paying less.) But not all changes were great. If you're of the channel-surfing variety — or love to flip back and forth between two channels — you've likely been missing that feature.

YouTube TV — the most popular streaming service in the U.S. with more than 8 million subscribers — has addressed the latter. After having been teased in some A/B testing for a while now (that is, some folks saw it, and most didn't), it looks like the ability to hop back and forth between two channels is now rolling out more broadly.

Read more
If you don’t see CBS in 4K on YouTube TV, try this
Super Bowl in 4K on CBS on YouTube TV.

A quick heads up if you have the 4K add-on for YouTube TV but aren't seeing the option to watch Super Bowl 2024 in 4K on CBS: It's likely because you're using a custom sort on your live channel listings. (Which is something you might have done if you want to hide YouTube TV channels that you never watch.) That'a bad enough for the game itself, and it also means you won't be able to enjoy the Super Bowl Halftime Show in 4K.

This is a known problem — and has been for years — anytime YouTube TV adds a new channel to the listing. If you're not using the default sort on the live channel listings, a new channel will appear at the bottom of the listings, which is bad enough. But worse is that it's hidden by default until you actively go in and unhide it.

Read more