Skip to main content

Facebook inking live-streaming deals worth millions with YouTube and Vine stars

facebook video future live
Image used with permission by copyright holder
Facebook is splashing $2.2 million on live-streaming content deals with around two dozen internet stars from YouTube and Vine.

The social network’s multi-million dollar partnerships with media companies and celebs came to light last month, when The Wall Street Journal revealed the financial details of some of the deals the company had sealed. Among the highest paid outlets were media companies BuzzFeed, The New York Times, and CNN, which all received upwards of $3 million to create videos for the burgeoning service.

Comparatively speaking, the payouts being offered to internet stars seem like peanuts. One of the web sensations receiving a large sum from Facebook is Vine star Jon Paul Piques, who stands to net $119,000 for five videos over the next two months. That works out to $24,000 per clip for Piques, who currently boasts a social media following of over 11 million.

YouTube star Ray William Johnson, who is responsible for the online series Equals Three Show, is netting the most lucrative deal, worth $224,000 over the course of five and a half months. Other major players include Brent Rivera ($213,000), Logan Paul ($210,667), and Andrew Bachelor, aka King Bach ($206,667).

Web stars such as Pique comprise approximately 15 percent of Facebook’s 140 media partners, according to the Wall Street Journal. When the report of the live-streaming contracts first emerged, we noted that some internet celebs were mentioned on the list. Facebook is adamant that it is not attempting to pinch the celebs from the platforms that helped establish them, and instead just wants to “encourage experimentation” on its live-streaming network.

Nonetheless, the move is cause for concern for Vine’s parent company Twitter. The video looping platform has been under immense pressure to offer financial incentives to its biggest creators, many of who have threatened to leave. Even more worryingly, a recent report claimed that Vine has lost several executives over the past four months.

Facebook’s strategy follows a similar venture from YouTube, which reportedly paid media companies, Hollywood studios, and rising web stars over $100 million to create channels on its platform in 2011.

Editors' Recommendations

Saqib Shah
Former Digital Trends Contributor
Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…
YouTube TV takes the No. 1 streaming spot with 5 million subscribers
YouTube TV on Roku.

There's a new No. 1 in the world of live TV streaming in the United States. The leader, apparently, is YouTube TV.

In a blog post penned by Christian Oestlien, VP of Product Management for YouTube TV and Connected TV, the company says "today, we're humbled that 5 million of you are currently on this journey with us." That's some 2 million more subscribers since the last time we got an update in October 2020, when YouTube TV crowed about having "more than 3 million" subscribers. The new 5 million number also includes those who are in the trial period, YouTube TV said.

Read more
YouTube TV now available in 5.1 surround sound on Amazon Fire TV devices
youtube tv spanish language channels

In 2021, Google's YouTube let it be known that it had finally updated its YouTube TV subscription live TV streaming service with 5.1 surround sound, a move that had been eagerly anticipated by its subscribers since, well, forever. But it only covered select smart TV platforms like LG and Samsung. Then, in early June 2022, the service announced that more devices and platforms were joining the 5.1 party, with the addition of Roku, Android TV, and Google TV. But for some reason, Amazon's Fire TV, the most popular streaming platform in the world, didn't make the 5.1 cut. Until now.

As of June 23, 2022, Amazon says that, "Fire TV Stick 4k Max, Fire TV Stick, and Fire TV Stick Lite all now support YouTube TV's 5.1 surround sound feature." Curiously, Amazon has made no mention of its other Fire TV devices, like its own Fire TV Omni 4K TV, the original Fire TV Stick 4K, or the aging Fire TV Cube. Still, it appears that now pretty much everyone who wants YouTube TV in 5.1 surround sound can get it. Oh, well except for Apple TV owners and those who use game consoles to watch live TV streaming. These folks are still stuck in two-channel stereo, at least for the time being.

Read more
The Weather Channel, G4 now live on YouTube TV
The Weather Channel as seen on YouTube TV.

A slew of new channels is now live on YouTube TV — including one of the more elusive weather options when it comes to streaming services. As promised, The Weather Channel is now available on the second-largest live streaming service in the United States. And along with it comes the rebirth of G4, with its new version of old nerd classics like Attack of the Show!, Ninja Warrior and Play.

The Weather Channel needs no introduction, of course. In addition to live weather news and radar, it has a plethora of shows that break down major world events and weather mishaps.

Read more