Skip to main content

Facebook to start testing in-app video downloads in India

facebook video downloads india hub
Image used with permission by copyright holder
Facebook is preparing to test an exclusive feature in India that will let users download videos to view offline.

The social network currently boasts 142 million members in the country, with 133 million people accessing it through their mobiles. Consequently, Facebook’s growth in the developing Indian market hinges on the costly mobile data usage tied to its app.

Following in the footsteps of YouTube, which announced its similar “Smart Offline” video downloads program for India last month, Facebook will trial the feature starting from July 11.

To avoid any piracy hurdles that may cause a backlash with media providers, Facebook has locked the downloads option to its app, meaning videos can’t be saved to a device’s library. Users can sync videos to the Facebook app over a Wi-Fi connection to be viewed offline at their discretion.

“In markets like India, mobile data and connectivity are limited, which can leave people with poor video experiences or no streaming ability at all,” states Facebook in an email announcing the test. “We want to make the video experience on Facebook great for people in all parts of the world.”

In June, it was revealed that another Facebook venture aimed at emerging countries was witnessing rapid growth in India, and parts of Africa. Facebook Lite, an app catered to users on slower mobile networks, saw a 16-fold increase in Android app downloads in India since its launch in June 2015.

Facebook has previously met with legal obstacles when targeting users in the region. It suffered a major setback when the country banned its free internet tool, Free Basics by Facebook, on the grounds of net neutrality earlier this year.

In its place, these data-centric options may help the social network expand as it looks to grow beyond developed countries.

Editors' Recommendations

Saqib Shah
Former Digital Trends Contributor
Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…
NFTs are coming to Instagram, with testing starting this week
A woman seated at a table scrolls through her instagram timeline.

Those non-fungible tokens (NFTs) aren't going away anytime soon. In fact, they're even coming to a certain popular photo-sharing app near you.

On Monday, Mark Zuckerberg, co-founder and CEO of Meta Platforms, announced via a video posted on Facebook that Instagram would begin testing NFTs as early as this week. Referring to them as "digital collectibles," Zuckerberg said that the move to test NFTs on Instagram was so "that creators and collectors can display their NFTs" on their profiles. He also went on to mention that a "similar functionality" would also be brought to Facebook as well, but did not specify when that would happen.

Read more
Twitter is testing adjustable video playback speeds
A lot of white Twitter logos against a blue background.

In a fast-moving world, Twitter has started testing fast-moving videos.

The social media platform revealed on Wednesday that it’s currently trialing adjustable playback speeds for video content, as well as for voice tweets posted on its service.

Read more
Facebook’s massive outage saw millions sign up for rival apps
facebook hacked

When Facebook users had finished mocking the company over its calamitous global outage on Monday, October 4, many apparently flocked to rival apps in order to get back in touch with friends and family.

The six-hour outage -- caused by configuration changes to Facebook's routers that prevented its computer systems from communicating in the usual way -- also impacted Messenger, WhatsApp, and Instagram, which Facebook also operates.

Read more