If you’re sick and tired of hearing the name “Kardashian” pop up when you browse the Web, developer James Shamsi has introduced #KardBlock. The Kardashians are almost always in the news because they have been connected to various celebrities via marriage or a relationship. NBA player Lamar Odom, hip-hop mogul and producer Kanye West and former Olympian Bruce Jenner are some of the celebrity names that appear alongside the Kardashians.
The app is supposed to block all things Kardashian from your Web browser. “We’re tired of logging on to any site and seeing stories of the Kardashian family overshadow REAL news,” said Shamsi on his website, noting the grip that the family’s activities have on the media. Los Angeles artist Plastic Jesus also made headlines with his anti-Kardashian street art, putting “No Kardashian Parking Anytime” signs at various Los Angeles hotspots.
Shamsi further drove home the point about his dislike of the Kardashian family and their effect on media coverage. “We don’t care about how Kanye & Kim didn’t care when Amy Schumer ‘fell over.’ We don’t care about who the Kardashians are or aren’t sleeping with. We don’t care that Kim dyed her hair blonde. We don’t care about the Kardashians.”
However, Shamsi seemed to have a soft spot for Bruce Jenner, who is currently transitioning into a woman. “We do however care about raising awareness of transexuality, the one benefit of the Kardashians,” he said.
Shamsi’s mission is to make everyone aware about news beyond the Kardashian bubble. “We do care about raising attention and money for the thousands that died in Nepal. We do care about the tens of thousands being slaughtered by ISIS. We care that other people care more about, or know more about the Kardashians than these issues,” he also said.
Shamsi is also targeting celebrity Justin Bieber with his next app. “We are also working on customization to block content related to Justin Bieber. Why? So you can see more of the real issues,” he said. The app is currently in beta.