Later can now tell you the best time to post to your Instagram account

later best instagram time
One question that always comes to mind for your typical Instagram user: When is the best time to post? This is especially the case lately, where engagement has been declining since the introduction of the new algorithm that controls what users see in their feeds. Figuring out the best time to post on your account(s) has traditionally not been an easy task but the social scheduler Later is hoping to change that.

On Wednesday, Later debuted its latest update, a highly requested feature that analyzes your Instagram account and tells you the ideal times to post. The feature has been built into Later’s calendar view, where a user can turn on the feature and see highlighted time segments appear on their scheduling calendar. It’s that simple, just click a single button — no setup, no additional information, just click and schedule.

In order for this new feature to work, users will need to have at least 50 Instagram posts over the course of the last six months. So new Instagram accounts will not be able to benefit from this feature until they have passed that threshold. Additionally, Later states that the more posts that you have, the more accurate your analysis will be thanks to the larger sample size.

Later Instagram Scheduler
Animation demonstrating how this feature works.

The feature will display the users top seven posting times in a given week on the calendar. But this does not indicate the best time each day, as Later explains it, in some weeks you may run into a case where a single day has two best time slots and another day has none. Later also states this feature will work best for users who post at varying times throughout a day or week because users who always post at the same times will not have any variance to the data analyzed by the feature — thus resulting in recommendations that effectively tell the user to post when they already do.

Finally, this new feature is going to cost you if you want to take advantage of it. Users of Later’s $16 per month business plan or higher will have access this feature. If you would like to learn more about it you can check out the detailed post over on its website, here.

Social Media

Twitter wants you to help shape the future design of its app

Twitter is launching an app for testing new design features and it wants you to get involved. Those accepted into the program will have the chance to try out different conversation designs aimed at improving the user experience.
Movies & TV

Once Upon A Time in Hollywood poster puts Pitt and DiCaprio front and center

Quentin Tarantino's ninth feature film, Once Upon a Time in Hollywood, uses the infamous 1969 Manson Family murders as a backdrop to tell a story set in bohemian Los Angeles. Here's everything we know so far.

Saving for a vacation? Here are the best apps to help you manage your wealth

Looking to start managing your money, but don't care for intricate software or spreadsheets? Lucky for you, we made a list of the best budgeting apps designed to help you rein in your expenditures.

Free yourself! How to unlock a phone from the icy hands of your wireless carrier

Do you want to know how to unlock a phone through your carrier or a third-party service like DoctorSIM? Regardless of which way you want to go, we've compiled a list of requirements and methods for doing so.

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Emerging Tech

Professional drone racing is flying onto Twitter this summer

Professional drone racing is coming to Twitter for the first time this summer. Organizers hope the streaming deal with the social media platform will help the growing sport to further broaden its audience.
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.
Social Media

Yep, it’s not just you. Facebook, Instagram, and WhatsApp are down for many

Facebook's family of apps has been suffering issues for much of the day. Instagram, WhatsApp, Facebook Messenger, and Facebook itself have been out of action for users around the world, with the company scrambling to sort it out.
Social Media

Facebook may soon let you watch live TV with friends in Watch Party

Facebook Watch Party is designed to allow friends to watch together, even when they can't be in the same physical space. Now, that feature could be expanding to include live TV. Facebook announced a test of the feature, starting with live…
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.