Good ol’ Charlie Brown and the Peanuts gang find success in social media

peanuts gang social media movie
Although a comic strip first introduced to the world way back in the 1950s, and many of its original fans now in their 60s and 70s, Charles M. Schulz’s Peanuts gang is making its way into the hearts of a new generation. Much of the cartoon’s current success is no doubt due to the easily relatable trials of Charlie Brown and the anticipated release of The Peanuts Movie. However, Charlie Brown, Snoopy, Lucy, Linus, and the rest of the gang have also been successful at using social media to reach Millennials.

One of the first indications that the Peanuts characters were ready to conquer social media appeared on Facebook as the “Peanutizer,” which allowed your friends and family members to turn themselves into a Peanuts cartoon avatar. (If you weren’t familiar with the characters or had forgotten about them, you were quickly brought up to speed when the characters started rolling through your Facebook feed.)

However, the Peanuts characters actually managed to tackle and dominate various platforms, something that other old-school cartoons like Scooby-Doo and Garfield may have missed. As part of a 20th Century Fox sponsorship of Snapchat’s new Lenses feature, they launched a Snapchat promo on Halloween referred to as the “Peanuts” lens. The lens allowed users to animate their selfies with candy corn, a dancing Snoopy and Woodstock, or to the tune of Peanuts’ famous “Linus and Lucy” theme. Fox also sponsored Peanuts-themed overlays which framed Snaps with Peanuts characters.

In August, Neil Cole, chairman and CEO of Iconix, the company that purchased the brand from the Schulz estate, told Wired, “Since taking over ownership of Peanuts, our overall strategic goal has been to continue to make the brand relevant to younger generations.” With this goal came mobile games, e-books, and digital apps designed to propel the gang into the 21st-century. But, the most effective part of the campaign may have been in its social media efforts. Everyone’s favorite beagle, Snoopy, got his own Twitter account, which currently claims 468,000 followers. The official Snoopy and Peanuts Gang Instagram has 1.2 million followers (the Peanuts Movie itself only has 157,000 followers), and Peanuts Worldwide is on Pinterest with 23,000 followers if you want to catch up on comic strips or Peanuts memorabilia.

Tag someone you love more than pizza. 🍕🍕🍕🍕🍕🍕🍕

A photo posted by Snoopy And The Peanuts Gang (@snoopygrams) on

It seems the social media efforts have successfully reached not just the original fans of the characters but also newcomers who appreciate Snoopy’s antics and Charlie Brown’s failures. While the new Charlie Brown succeeds in making friends in social media, we continue to root for the world’s most famous underdog, to one day succeed at football kicking, kite-flying, and Christmas tree decorating as well.

Movies & TV

Disney completes its $71.3 billion purchase of 21st Century Fox

Now that Walt Disney Company has closed its $71.3 billion purchase of 21st Century Fox's movie and television assets, what does this future hold for franchises like X-Men, the Fantastic Four, The Simpsons, and the rest?

Huawei P30 Pro is a gorgeous-looking smartphone packed with camera ingenuity

Huawei has kicked off the new year by launching the new Huawei P30 Pro and P30. With upgraded hardware, new software tricks, and some absolutely stunning cameras, Huawei's new phones are serious contenders.

Confused about RSS? Don't be. Here's what it is and how to use it

What is an RSS feed, anyway? This traditional method of following online news is still plenty useful. Let's take a look at what RSS means, and what advantages it has in today's busy world.

Here’s all the news from the Google Stadia GDC presentation

Google announced its new game streaming service Stadia during GDC 2019. Here is all the news from the event, including news on YouTube streaming and quickly accessing your favorite new games.
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.

Intel and Facebook team up to give Cooper Lake an artificial intelligence boost

Intel's upcoming Cooper Lake microarchitecture will be getting a boost when it comes to artificial intelligence processes, thanks to a partnership with Facebook. The results are CPUs that are able to work faster.
Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. But with so many subreddits to choose from, exploring them can be overwhelming. Here are some of the best subreddits to get you started.