Apparently the second-tier social network community isn’t big enough for two company names that begin with the letter P – and the fight over putting the letter in a logo has commenced, with Path and Pinterest facing off.
Pinterest is trying to trademark its logo. But the trademarking process isn’t going to go off without a hitch … a hitch named Dave Morin’s legal squad.
TechCrunch reports Path is trying to squash Pinterest’s efforts to get its white-and-red curly P logo trademarked. This is because Path also employs a white-and-red curly P logo. To stop
Path’s desire to P-block Pinterest isn’t entirely motivated by a Gollum-like fixation on obtaining the trademark for themselves; if
One could argue that Path could make better use of its time and resources making itself a less spammy, more relevant social network. One could also argue that neither logo is that cool and maybe they should just re-do them, although one last argument could say that the last time there was a high-profile logo revamp it was Yahoo’s. And that thing looked like it came from the Graphic Design: 101 class at the University of Phoenix.
But then perhaps one is just a tech journalist thinking aloud on a Friday.
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