Quora caves and partners as a source for link-bait heavy Web publishers


Question-and-answer forum Quora is using platforms like Buzzfeed and Forbes to get more eyes on its social Q&A content — and this strategy may help the service catch up to Reddit. 

Not that Quora is a slouch when it comes to traffic — posts like “I am in my late 20s, and I feel I have wasted a lot of time. Is it too late?” garnered hundreds of answers, including some from successful late bloomers, and has over 385,000 page views. This thread was merged with another to create a Buzzfeed post called “15 Famous Who Didn’t Make It Big Until Way After Their 20s” which racked up around 118,000 views — in other words, Quora’s original posts are often more popular than the posts the website inspires from media allies. 

So what’s the benefit? Even though Quora’s traffic is nothing short of impressive, according to AllThingsD, CEO Adam D’Angelo has lofty goals — he wants a top ten website. And content distribution will get more eyes on Quora answers and help familiarize people with the website, although it does require allowing websites to put their own spins on the content. Buzzfeed, for instance, adds GIFs and images, while Quora is predominantly text-based, and does not allow submissions comprised solely of images. So Quora may lose the interest of Buzzfeed readers who prefer image-heavy posts, but for every reader who just wants to see the more easily digestible version, they may gain a loyal Quora user.  

Another reason for cooperation: Sites like Buzzfeed have dipped into forums to plumb for content for years, so even if Quora had a vendetta against this kind of co-oping, it probably wouldn’t end well, since it would require legal action to get content inspired by Quora forums scrubbed. Buzzfeed has been in numerous spats with Redditors for alleged plagiarism, and On The Media even asked “Is ‘borrowing’ the secret to Buzzfeed’s success?” While Buzzfeed contains some outstanding original and long form journalism, a lot of its clickbait is snaked from other sources –especially Reddit. Adding Quora to its roster of sources in a more legitimate way is perhaps an even bigger win for Buzzfeed than the exposure is for Quora, although it’s a bit of a cave for Quora. 

Emerging Tech

Awesome Tech You Can’t Buy Yet: inflatable backpacks and robotic submarines

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!

A library at your fingertips: The 101 best free Kindle books

You shouldn't always have to pay for a good read. Here are our picks for the best free Kindle books, so you don't have to sort through thousands of titles on Amazon and Google Play. We divided them into various genres, so dive in.
Movies & TV

The best shows on Netflix in August, from ‘Dark Tourist’ to 'Disenchantment'

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.

Sixth public beta of iOS 12 still lacks one key feature

At this year's Worldwide Developer Conference, Apple unveiled its latest operating system, iOS 12. From app updates to group FaceTime, ARKit 2.0, and more, here are all the new features in iOS 12.

The Nixplay Iris might just make digital picture frames cool again

The digital picture frame's popularity has fizzled because of time-consuming updates and low quality -- but can a Wi-Fi connected frame change that? The Nixplay Iris is an 8-inch smart digital picture frame that wireless updates photos.
Social Media

Instagram hackers are changing account info into Russian email addresses

Have you logged in to your Instagram lately? A hack circulating this month has Instagram users locked out of their accounts because a hacker changed all the profile data, according to a report.
Social Media

New deal suggests Facebook is looking to add sweet interactive tools for Live

Facebook now owns a company that specializes in creating interactive live video experiences with polls, viewer comments, and more. Vidpresso says the change will help it bring the interactive tools to more users.
Social Media

How to use Adobe Spark Post to spice up your social media images

Images are proven to get more likes than plain text -- but only if those images are good. Adobe Spark post is an AI-powered design program for non-designers. Here's how to use it to take your social media feeds to the next level.

18 seconds of fame: Giphy’s quirky new GIF film festival has a $10K prize

Have a knack for creating GIFs? Someone is going to win $10,000 for a video that's 18 seconds or less at the Giphy Film Festival. The new contest is set to recognize the top creator for the short micro-films in five different categories.
Social Media

Spice up your Instagram videos by adding your top tunes to the soundtrack

Have you ever taken a beautiful video, only to have it ruined by some jerk in the background yelling curse words? Here's a list of apps you can use to add your own music to Instagram posts.
Social Media

Your Twitter name can change with the times, just like you do -- here's how

Despite what you may or may not have heard, Twitter names aren't actually set in stone. Check out our quick-hit guide on how to change your Twitter username and display name in less than five minutes.

Department of Justice asks judge to force Facebook to decrypt Messenger

The Department of Justice and Facebook are embroiled in a legal dispute over the future of Messenger's privacy policies. The government is demanding it decrypt Messaenger to allow for wiretapping of criminal suspects. Facebook is refusing…

Airport’s low-tech solution to digital chaos involves the humble whiteboard

A U.K. airport has suffered a major computer error, caused by data connection problems, which has stopped flight boards from showing crucial passenger information. The solution is wonderfully low-tech.

Find love with the best LGBT dating apps for iOS and Android

If you're looking to meet someone new, look no further than your smartphone. Whether it's just a date, or you're looking for something a little more serious, here are the best LGBT dating apps available for Android and iOS.