Skip to main content
  1. Home
  2. Social Media
  3. Mobile
  4. News

Help wanted: British royal family seeks social media wiz to run its accounts

Add as a preferred source on Google

If your Facebook messages, Instagram posts, and Twitter musings have always had an air of royalty about them, then you could be the perfect fit for a new job at Buckingham Palace.

The U.K.’s royal family is looking for someone to help manage its online presence to keep fans up to date with everything the Queen and her offspring get up to, though it’s likely that some shenanigans won’t make the cut.

Recommended Videos

The royal household has been operating a bunch of social media accounts for years now, but the suggestion that the 93-year-old head of state spends her time squinting at a smartphone posting Facebook updates and pithy tweets seems like a stretch.

That’s why it has someone else to do it.

The successful applicant will take on the role of digital communications officer and be paid around 30,000 British pounds ($38,000) for their troubles. A whopping 33 days of paid annual leave is also part of the package, and you’ll have an office address the envy of many: Buckingham Palace.

According to the job posting, the role will involve finding “new ways to maintain the Queen’s presence in the public eye and on the world stage” via social media and other online platforms, while daily activities will include managing and overseeing the daily flow of royal news on those platforms, at the same time as highlighting the role and work of the royal family.

But it won’t all be witty tweets and clever captions, as the job also requires researching and writing feature articles for the family’s recently revamped website. Proven photography and video production skills are also needed.

The Windsors’ current online activities include a website, a Facebook page, and several Twitter accounts that include @royalfamily with 4 million followers and @kensingtonroyal with 1.8 million followers. It also has identically named Instagram accounts with 5.9 million and 8.9 million followers, respectively.

“Whether you’re covering a state visit, award ceremony, or royal engagement, you’ll make sure our digital channels consistently spark interest and reach a range of audiences,” the job ad says. “With an eye to the future, you’ll help hone and shape our digital communications through analytics, monitoring, and exploring new technologies.”

To have any chance of nabbing the job, you’ll clearly need plenty of experience of using social media in a high-profile environment, and be bursting with ideas on how to boost the royal family’s online presence without causing a controversy.

If you consider yourself a bit of a social media whizz and rather like the idea of having the Queen as your boss, then you have until May 26 to throw your hat in the ring.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
X is teaching its AI algorithm something social networks once understood
A new ranking tweak gives mutuals more visibility after X found that friendship data was missing from an algorithm shaping who appears in replies
Twitter X Logo Featured

X has discovered a bold new strategy for making social media feel social again. It’s going to show your posts more often to people you actually know.

According to X product head Nikita Bier, the platform is boosting the visibility of posts among mutuals, meaning accounts that follow each other. He said this relationship data had been missing from the algorithm, leaving familiar accounts less visible when reply sections filled up.

Read more
Instagram and WhatsApp lead in sextortion reports, iMessage is weaponized against teenagers: Report
Over 2,000 complaints in six months, and the platforms are still playing catch-up.
Child using a blue phone

If you use Instagram, WhatsApp, or iMessage, you need to know what is happening on these platforms. Australia's online safety regulator, eSafety, has published a new transparency report, and the findings are grim. 

As reported by The Guardian, the regulator found significant gaps in how the biggest tech companies are handling online sexual extortion and child sexual exploitation, even as the reports keep climbing.

Read more
Europe plans a wide social media ban for children
The plan would bar kids under 13 from social media completely, with looser rules for teens up to 18.
Child using a red iPhone

Europe is taking its biggest step yet toward keeping kids off social media entirely. A panel of experts today handed the European Commission a report recommending sweeping new age restrictions, according to a New York Times report. Commission president Ursula von der Leyen is expected to turn those recommendations into a formal law proposal in September.

What the proposal aims to restrict

Read more