Skip to main content

Help wanted: British royal family seeks social media wiz to run its accounts

If your Facebook messages, Instagram posts, and Twitter musings have always had an air of royalty about them, then you could be the perfect fit for a new job at Buckingham Palace.

The U.K.’s royal family is looking for someone to help manage its online presence to keep fans up to date with everything the Queen and her offspring get up to, though it’s likely that some shenanigans won’t make the cut.

The royal household has been operating a bunch of social media accounts for years now, but the suggestion that the 93-year-old head of state spends her time squinting at a smartphone posting Facebook updates and pithy tweets seems like a stretch.

That’s why it has someone else to do it.

The successful applicant will take on the role of digital communications officer and be paid around 30,000 British pounds ($38,000) for their troubles. A whopping 33 days of paid annual leave is also part of the package, and you’ll have an office address the envy of many: Buckingham Palace.

According to the job posting, the role will involve finding “new ways to maintain the Queen’s presence in the public eye and on the world stage” via social media and other online platforms, while daily activities will include managing and overseeing the daily flow of royal news on those platforms, at the same time as highlighting the role and work of the royal family.

But it won’t all be witty tweets and clever captions, as the job also requires researching and writing feature articles for the family’s recently revamped website. Proven photography and video production skills are also needed.

The Windsors’ current online activities include a website, a Facebook page, and several Twitter accounts that include @royalfamily with 4 million followers and @kensingtonroyal with 1.8 million followers. It also has identically named Instagram accounts with 5.9 million and 8.9 million followers, respectively.

“Whether you’re covering a state visit, award ceremony, or royal engagement, you’ll make sure our digital channels consistently spark interest and reach a range of audiences,” the job ad says. “With an eye to the future, you’ll help hone and shape our digital communications through analytics, monitoring, and exploring new technologies.”

To have any chance of nabbing the job, you’ll clearly need plenty of experience of using social media in a high-profile environment, and be bursting with ideas on how to boost the royal family’s online presence without causing a controversy.

If you consider yourself a bit of a social media whizz and rather like the idea of having the Queen as your boss, then you have until May 26 to throw your hat in the ring.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
WhatsApp now lets you send self-destructing voice messages
WhatsApp logo on a phone.

If you’re on WhatsApp and regularly make use of the view once feature for photo and video messages, then you might be interested to learn that the feature has now been expanded to voice messages.

WhatsApp’s view once feature does what it says, deleting a message after it’s been viewed a single time. It’s been available for photos and videos since 2021, but now you can also send voice messages that can only be played once before they, too, disappear from the app.

Read more
X rival Threads could be about to get millions of more users
Instagram Threads app.

Threads -- Meta’s rival to X, formerly Twitter -- has just launched in the European Union (EU), a market with nearly half a billion people.

The app launched in the U.S. to much fanfare in July, with Meta hoping to attract X users disillusioned with the turbulence on the platform since Elon Musk acquired it for $44 billion 14 months ago.

Read more
X (formerly Twitter) returns after global outage
A white X on a black background, which could be Twitter's new logo.

X, formerly known as Twitter, went down for about 90 minutes for users worldwide early on Thursday ET.

Anyone opening the social media app across all platforms was met with a blank timeline. On desktop, users saw a message that simply read, "Welcome to X," while on mobile the app showed suggestions for accounts to follow.

Read more