Skip to main content

Twitter releasing analytics dashboard in Q4

Image used with permission by copyright holder

Twitter will launch a free analytics dashboard for customers by the end of this year. The news was revealed by a Twitter representative at the Sports Marketing Summit this week.

This feature could greatly benefit businesses and average users alike who are interested in understanding the effect their tweets have on others.

The team that works on this tool is the one behind Trendly, an analytics company, which Twitter acquired in June. According to the announcement, Twitter’s analytics solution will show you which tweets are spreading and which users are most influential in your network.

While the product will be free at launch, I wouldn’t be surprised to see Twitter develop a premium version they can charge for in the future. As Twitter searches for its business model, this may be one more piece of the puzzle to generating non-traditional advertising revenue.

This announcement will undoubtedly have major impact on companies which previously dominated the Twitter analytics field. Klout, Omniture and Twitalyzer have all developed products that took advantage of the fact that Twitter focused single-mindedly on its core service — sending and receiving tweets. These companies will now have to try twice as hard to reach customers and differentiate their offerings to sweeten the pot.

Laura Khalil
Former Digital Trends Contributor
Laura is a tech reporter for Digital Trends, the editor of Dorkbyte and a science blogger for PBS. She's been named one of…
How to use Twitter Circle to limit who sees your tweets
A person's hands holding a smartphone as they browse Twitter on it.

Now that Twitter Circle has officially launched globally, you're probably wondering how to use it and what it actually lets you do. Twitter Circle essentially lets you tweet to a specific audience on Twitter, an audience in which all the members are picked by you. That way, you don't have to tweet your shower thoughts and hot takes to everyone on the bird app. You can keep it just between you and a bunch of your favorite fellow Twitter users.

In this guide, we'll go over everything you need to know about Twitter Circle, including what it is, how to set it up, and how to send a tweet to your own Twitter Circle.

Read more
Edited tweets may be coming to your Twitter timeline soon
Twitter app on the OnePlus 10T.

You may soon see edited tweets on your timeline because Twitter has begun testing its Edit Tweet feature.

On Thursday, Twitter offered up an update on its long-awaited tweet editing feature via a tweet and a blog post. Twitter published a blog post that details the nature of the test and what the current version of the Edit Tweet feature entails.

Read more
How to use Twitter Analytics
Twitter app on the OnePlus 10T.

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, retweets, or comments can only tell you so much about how your tweets are being received. But viewing your tweet analytics can give you a better idea of how well your tweets reach your audience.

To view your tweet analytics, you'll need to visit your account's Twitter Analytics dashboard, which will not only show your tweets' like and retweet statistics but also more detailed tweet metrics like impressions and account metrics such as follows and mentions. In this guide, we'll show you how to access your Twitter Analytics dashboard and individual tweet metrics. We'll also answer a few of your Twitter Analytics questions.

Read more