The Happy Goggles promotion, which takes place this month at 14 of the fast-food restaurant’s outlets across Sweden, lets the littl’uns convert their Happy Meal box into a set of VR goggles. Think of it as a smelly version of Google Cardboard.
All it takes to create the device is a few simple folds and tears along perforated lines, followed by the insertion of the provided lens pack. To complete the setup, you’l have to be cool with slipping your smartphone into a box that a few minutes earlier contained a cheeseburger and fries, but if it’s going to keep your kid quiet for another 10 minutes then it may be hard to resist.
McDonald’s has launched the Happy Goggles to mark the Happy Meal’s 30th anniversary in the Scandinavian country. It’s also created a skiing game for the headset called “se upp i backen” (in English: “watch out on the slopes”) that aims “to help kids understand the need to be alert on the slopes and avoid obstacles – including other skiers.” It’s even been endorsed by the Swedish alpine ski team.
McDonald’s is just the latest organization to experiment with virtual reality, though being a fast-food chain, it’s utilizing the platform as a promotional tool rather than a way to enhance its service.
If its VR deal has your eyes spinning in excitement, then be patient, the Happy Goggles will be rolled out globally if the kids of Sweden respond positively. If, on the other hand, the offer has you licking your lips in anticipation, you’re in luck – the Happy Meal is available everywhere.