Withings’ Go fitness tracker costs just $80, and you can buy one online now

withings introduces go

For fitness tracking at the drop of a hat, you need a fitness tracker that just won’t quit. Or at the very least, is just … always on. And if you want to be confronted with the reality of your activity every second of every day, the latest wearable from Withings might be for you. Meet the Withings Go, a surprisingly affordable fitness tracker with an E Ink multi-screen display that is perpetually turned on. The device is now available for purchase.

Related: See here for more Withings products and accessories

For just $80, you’ll have a device that will track steps, distance, running, swimming, and your sleep. And unlike you, it won’t go to sleep.

Available in black, blue, green, red, and yellow, the Go can be worn on your wrist, clipped on your belt, carried in your pocket, or really, used however you want. Because you deserve a wearable as flexible and as active as you are. The Withings Go is now available and can be bought from the Withings website.

The ingenious E Ink display of the Withings Go is meant for the true outdoors person. Regardless of whether you’re in bright sunlight or mid-downpour, you’ll be able to see vital information about your fitness goals. The main screen of the device will show activity level, displayed conveniently as a dial with the percentage of progress made towards a daily goal. Once that goal has been surpassed, the Withings Go goes into reward mode, showing just how much extra you’ve done for the day.

Related: Smart products for healthy living, check out more from Withings  here

Because the Withings Go can distinguish among a variety of different activities, you never have to think about adjusting your wearable to fit your day. When you’re walking or running, the device will keep track of the number of steps taken, distance covered, and calories burned, as well as how long you spent on each activity. Thanks to its water-resistant shell, you can swim with Withings Go as well. And even when you’re immobile, the Go will analyze your sleep patterns, providing information on your light and deep sleep cycles to give you a better picture of your unconscious health.

Best of all, because E Ink requires very little power, you’ll (almost) never have to charge your device. Its button battery will keep your Go juiced for up to eight months, and when it’s out, you can simply replace it.

“We are delighted to introduce Withings Go which rounds out our portfolio of stylish, advanced activity and sleep trackers that meet the needs of people from all walks of life,” says Cédric Hutchings, CEO of Withings. “Sporting a number of industry firsts, from always-on multiple displays to dynamic activity recognition, we have once again released a product that will make activity tracking accessible for everyone.”

Updated on 05-05-2016 by Christian de Looper: Added availability info.