Web

Brave browser infuriates everyone with its ad-switching feature

brave browser switch ads dispute newspapers 677393 1280
The Brave browser is infuriating publications worldwide Geralt on Pixabay.com
The Brave browser’s plan for ad-switching and paying viewers to see the new ones has made many publications very unhappy. Imagine that. There are plenty of ad-blocking programs and the online content industry is significantly concerned about an increasing number of people skipping the ads that, in the end, make the content possible. The reaction to ad-switching, however, reaches a whole different level of a “not-on-my-dime-buddy” mentality, according to The Financial Times. Brave is arguing that its tactics benefit all parties, but online publications aren’t buying it.

What’s at stake is money, of course. Advertisers aren’t too happy to pay for a banner ad on breaking news stories only to find the space is hijacked by another company or even a competing brand. Brave, a web browser from a Mozilla (Firefox) co-founder that launched this year for mobile phones and computers, claims concern for viewers’ privacy and time, the latter eaten up by slow-loading, data-heavy ads. Instead, Brave wants to start placing ads that load faster and use less bandwidth and pay users to view them.

See also: Get paid by agreeing to see ads using Brave

The Brave plan pays viewers 15 percent of ad revenue, site publishers 55 percent, and 15 percent each to the advertisers and Brave. Viewers will be paid in bitcoin, which adds another confusing dimension to the whole arrangement.

The online publishers, however, aren’t having it. Citing copyright infringement, the publishers are pushing back hard. The Newspaper Association of America, representing 2,000+ American and Canadian newspapers, has taken a public stance against the Brave plan. NAA leadership has stated that Brave’s defense of its scheme is akin to saying, “I will take $10 out of your wallet and give you $5; aren’t you happy about that?” Seventeen NAA members have sent a cease and desist order to Brave, accusing it of essentially stealing their content.

Brave’s stance sounds like one of flustered bewilderment at the fact that everyone doesn’t see how they all win. “We categorically reject the claim that browsers perform ‘republication’, and we repeat that Brave has a sound and systematic plan to financially reward publishers,” the company says. “We aim to outperform the invasive third-party ads that we block, with our better, fewer, and privacy-preserving ads.”

Don’t come to my house to play a game and change the rules. That’s not polite. Even worse, don’t come into my store, replace the goods for sale, price them yourself, change the business model, and then expect me to be thrilled that you’ve implemented a whole new system that insist will be better for us both.

Can there be any wonder publishers are disputing Brave’s new world?

Smart Home

Booth babes, banned sex toys, and other mishaps at CES 2019

From female sex toys bans, to fake Tesla/robot collision stories, there was some weird stuff going on at CES 2019 this year. Here are some of the biggest mishaps and flubs at the world's biggest tech show.
Emerging Tech

Glowing space billboards could show ads in the night sky

Look up at the night sky in 2020 and you might see an ad for McDonald's floating among the stars. A Russian startup is working on a project that uses a constellation of small satellites in low-Earth orbit to create glowing ads.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Computing

Delete tracking cookies from your system by following these quick steps

Cookies are useful when it comes to saving your login credentials and other data, but they can also be used by advertisers to track your browsing habits across multiple sites. Here's how to clear cookies in the major browsers.
Mobile

AT&T jumps the gun with deliberately misleading 5GE launch

As excitement about 5G networks continues to build, AT&T jumps the gun with a ridiculous and deliberate attempt to deceive the public with 5G Evolution – a speed bump that’s based on improvements to 4G tech.
Web

Shutdown makes dozens of .gov websites insecure due to expired TLS certificates

The US government shutdown is causing trouble in internet security. As the shutdown enters day 22, dozens of government websites have been rendered insecure or inaccessible due to expired transport layer security (TLS) certificates.
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.
Computing

Our favorite Chrome themes add some much-needed pizzazz to your boring browser

Sometimes you just want Chrome to show a little personality and ditch the grayscale for something a little more lively. Lucky for you, we've sorted through the Chrome Web Store to find best Chrome themes available.
Business

Cathay Pacific messes up first-class ticket prices — again

A couple of weeks ago, an error on Cathay Pacific's website resulted in first-class seats selling for a tenth of the price. On Sunday, January 13, the airline made the error again. The good news is that it'll honor the bookings.
Computing

Reluctant to give your email address away? Here's how to make a disposable one

Want to sign up for a service without the risk of flooding your inbox with copious amounts of spam and unwanted email? You might want to consider using disposable email addresses via one of these handy services.
Social Media

YouTube to crack down on dangerous stunts like the ‘Bird Box’ challenge

YouTube already bans content showing dangerous activities, but new rules published by the site go into greater detail regarding potentially harmful challenges and pranks, including certain blindfold- or laundry detergent-based stunts.
Computing

Pinning websites to your taskbar is as easy as following these quick steps

Would you like to know how to pin a website to the taskbar in Windows 10 in order to use browser links like apps? Whichever browser you're using, it's easier than you might think. Here's how to get it done.
Computing

Want to save a webpage as a PDF? Just follow these steps

Need to quickly save and share a webpage? The best way is to learn how to save a webpage as a PDF file, as they're fully featured and can handle images and text with ease. Here's how.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.