Apple sold '10 devices per second' last quarter, Cook says

Tim Cook boasts Apple sold ’10 devices per second’ last quarter

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Apple CEO Tim Cook had some interesting news to share today during his quarterly earnings conference call. The 52-year-old executive claims that Apple has pushed out half a billion iOS devices to date and “sold 10 devices per second” last quarter.

The Cupertino, Calif.-based firm broke Wall Street records with its quarterly earnings during 2012’s final fiscal period. Today, Apple reported quarterly revenue of $54.5 billion and record quarterly profit of $13.1 billion. This may not be enough to impress some analysts, considering the company’s stock lingered at $488.11 during after-hour trading. This is a decrease from its usual $514.17 value, as VentureBeat reports.

“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” Cook also said on Wednesday. “We’re very confident in our product pipelines as we continue to focus on innovation and making the best products in the world.”

According to the numbers, Apple sold 47.8 million iPhones, 22.9 million iPads, and 12.7 million iPods last quarter, dominating the holiday sales season. Before Cook reported Apple’s official numbers for last quarter, some companies came forward to provide a sneak peek at Apple sales for the tail end of 2012. Verizon alone admitted that it activated 6.2 million iPhones in Q4 2012, and a study from Kantar Worldpanel ComTech indicates that iPhones accounted for 51.2 percent of mobile phone transactions in the United States during that same quarter.

While experts may have predicted that Apple would have seen a more successful fourth quarter, shelling out 10 devices per second is no easy feat. Apple is expected to continue growing its iOS platform over the next year, as KGI Securities analyst Ming-Chi Kuo acknowledged in his projected Apple roadmap for 2013. The computer design firm is expected to introduce a successor to the iPhone 5 as well as a redesigned version of its flagship smartphone in Q3 2013, Kuo says. Of course, it’s impossible to predict Apple’s next move, but we’ll be waiting to see which rumors turn out to be true over the next 12 months.

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