According to web metrics firm Statcounter, Chrome became the favored browser on 22 percent of U.K. computers last month, edging out Mozilla’s Firefox for the second-place spot in the browser hierarchy. As is the norm in most countries, Microsoft’s Internet Explorer remained the top-rated U.K. browser with 45 percent of the market share — though its hold on the market is loosening, reported the firm.
Apple’s Safari browser took fourth place with a 9-percent share of the U.K. browser market.
The Guardian reports that the surge in Google Chrome popularity is due in large part to a recent advertising campaign which made Chrome the first-ever Google product promoted on British television. However, the browser’s top-rated speed is likely a big factor in its success, too.
Chrome currently ranks as the third most popular browser worldwide, with a 21-percent market share, reports Statcounter.
The speedy Google browser has seen its place in the marketplace rise while Mozilla’s Firefox has dipped recently — though not nearly as severe a drop as Internet Explorer, which saw its share drop to 43 percent of the global marketplace in the wake of various, high-profile security concerns.