Hardware manufacturer HTC and the Seattle Mariners’ 2nd baseman Robinson Cano don’t seem to have a lot in common at first glance. However, thanks to a multi-year agreement, that’s set to change as Cano is now HTC’s North American ambassador.
HTC sure seems pretty excited about the opportunity to partner with one of baseball’s brightest stars. “Robbie’s authentic enthusiasm for our products, brand and company values made the decision to work together easy,” said HTC America’s marketing vice president Erin McGee. “HTC is a company driven by passionate employees who believe in teamwork, co-creation and empowering others to pursue their brilliance. Robbie’s leadership on and off the field aligns seamlessly with HTC’s core values and we are excited about his contributions over the next few years.”
For his part in all of this, the six-time All-Star seems pretty excited as well. “HTC is a natural fit for me because they always want to be the best at what they do,” said Cano. “Their products are great for me because I’m always on the road and I need my phone to work as hard as I do.”
Thankfully, for Cano, recent brand ambassadors haven’t really set the bar very high to begin with. Alicia Keys and Jennifer Lopez had short stints with BlackBerry and Verizon’s Vivo Movil, respectively, before those relationships became nothing more than dust. In other words, HTC’s and Cano’s partnership shouldn’t be seen as anything more than a PR stunt to help HTC increase brand awareness.