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Bored during your commute? Uber wants to change that with entertainment for your ride

Maybe you chat up the driver when you get in an Uber, or perhaps you stare out the window. More likely you’re perusing through a few apps on your smartphone. Well, Uber wants to be your in-ride infotainment service, not entirely unlike what you’d find on a flight.

The ride-sharing service just launched a developer tool called Uber Trip Experiences, which lets third-party apps provide notifications, music playlists, news content, or ads to passengers during their trips. Uber says this content will be customized to the length of the ride, and will require permission from the user.