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WhatsApp marches on, hits 700m monthly users

WhatsApp has further cemented its position as one of the world’s biggest social networks, announcing Tuesday it now has 700 million monthly users.

The news means the Facebook-owned messaging app has added another 100 million users in the last four months, and 250 million since February 2014.

In a post announcing the news, WhatsApp CEO Jan Koum said that the cross-platform app, which launched back in 2009, is now used to send 30 billion messages daily.

“As humbled and excited as we are by these numbers and our continued growth, we’re even more excited to keep building a great product in 2015,” Koum wrote in the post.

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WhatsApp has plenty of competitors – Tango, Viber, Line, Kik, BBM, and WeChat to name just a few – but none have a user base as large as WhatsApp’s.

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The messaging app’s continued growth will certainly delight Facebook boss Mark Zuckerberg, who led the move to acquire WhatsApp for a colossal $19 billion almost a year ago.

Although WhatsApp is yet to turn a profit, Zuckerberg seems pretty relaxed about the situation, saying last year that he doesn’t expect to see any real return from the purchase until the app hits at least a billion users, though it’s not clear what kind of monetization plans are in store, as Koum has always been heavily opposed to introducing ads to the service. The app currently generates revenue via its one-dollar annual subscription fee, which it begins charging after the first year of use.