We were just introduced to Param, a high-living, mega-wealthy San Francisco teenager who apparently really loves Starbucks, throwing money away, and Instagram. After his account got noticed by the blogosphere, he was very quickly – and aptly – named Instagram’s biggest jerk. 

So, who in the hell is he? 

Odds are, he’s just another troll who wants some attention. 

The first clues are brought to us by Catfishing 101: His Facebook account was created on March 11, 2013 (and he’s only been on Instagram since January). He doesn’t have any friends (or at least doesn’t display his friends tab). There are no personal comments on his wall from people that appear to know him. There are no photos other than those pushed from Instagram. This guy apparently won his 15k giveaway, but we were unable to contact him in any way. Using Google Search by Image, no other photos with his likeness surface, however, so this isn’t necessarily a faked identity. But we still have reservations over this actually being a kid throwing dollars around. 

Digging a little deeper, his personal website was set up through an organization called Domains By Proxy – a person’s name isn’t listed, which is sort of strange for a teenager (or course, so is pouring Pellegrino into a toilet and holding contests to give away thousands of dollars to random Instagram followers). Domains By Proxy is a service that lets you set up websites and keep any and all personal data out of the process … but given that Param is clearly courting attention, the choice is strange. On the other hand, if he is as wealthy as he’s purporting to be, keeping this type of data safe makes sense. It’s a Web-savvy move.

His site was also set up in March, and his Twitter account in late January. So within the span of approximately two months, “Param” went on a tear getting his social media game on. 

Common sense says this isn’t real: What teenager suddenly realizes, “Oh damn, this Internet thing seems to really be stickin’ around!,” joins every account out there – and sets up a personal site – within the span of two months … and follows up with a spree of wealth-bragging, as well as contests to give away his own his parents’ money? Obviously not normal – but “Param” isn’t your average guy. Still, this is far, far outside the bounds of normal and reeks of something else entirely – there’s a scheme of some sort here, right?

After a little more searching, we found a site that claimed Param’s full name is Param Sharma (he’s also identified there as the son of an Axis Bank exec. which by all accounts seems false). Image searching that name does in fact bring up an image from the aforementioned Instagram account (holding Pellegrino, no less).

This YouTube account also appears to be the same guy. As does this Formspring account. There’s also this Facebook account and this Twitter account, which match the descriptions of Param living in California, but there’s not enough additional information to draw any conclusions. 

Another search for his name brought up much more information, including a story on The Dirty saying his real name is “Nik” [updated: "Nik" was directed toward the site's editor, not Param] and his billionaire dad would be hugely disappointment in Param’s social media antics, along with a tip to check out @Lavishleaks, an account dedicated to “taking him down.” 

There is a Twitter account with that handle, which shows a photo of Param (which we’ll call him) walking out of what’s to be believed is his home. The Instagram account appears to no longer be active, though many forum discussions talk about using this account to “expose” Param. 

So we have a few possible conclusions, but one seems the most likely: Param is real, and maybe even extremely wealthy – but he’s running separate social media accounts from his actual ones, highlighting (or inventing) his more ostentatious activities. The entire “ItsLavishBitch” personality isn’t the real deal. This could very easily just be some kid who wanted to get some social media spotlight and engage enrage a few thousand people. And if so, then well done, sir. Well done.