Rob Enderle

Rob Enderle

Former Digital Trends Contributor
Rob is President and Principal Analyst of the Enderle Group, a forward-looking emerging technology advisory firm. Before founding the Enderle Group in 2003, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. He holds an AA in Merchandising, a BS in Business, and an MBA. He sits on the advisory councils for Lenovo, Toshiba, AMD, HP, Dell, the Trusted Computing Group, and the Lifeboat Foundation. Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.

Opinion: How to update your car to the 21st century

Carputers still aren’t up to speed with smartphones, but a number of solid aftermarket options exist for techies who want to ride in style.


Ultrabooks: Repeating the Mazda mistake, or why Surface Tablets are just the start

Intel made a big bet on a changing PC market that hasn't paid off - although there are options for salvaging their investment.


Why shrinking the iPad and stretching out the iPhone make sense

When it comes to portable devices, size matters. And Apple’s iPad and iPhone are finding themselves outclassed by both smaller and larger competitors, respectively. Is it finally time to change?


Opinion: Google, Microsoft, Apple suit up for tablet World War III

The 2012 holiday season will see tech’s superpowers wheel out the big guns for a battle that could decide the fate of the tablet market for years to come.


PixelSense: The not-so-secret advantage of the Microsoft Surface tablet

Microsoft’s new Surface tablet has one hardware secret the company has been playing close to the vest: a unique optical glass screen that can actually “see” what you put on it.


Could the best Windows 8 laptop be a Mac?

Windows 8 requires a very specific hardware setup to really perform properly, and oddly enough, Apple’s new MacBook Pros might be the closest thing to a perfect match.


Opinion: The 18-inch Windows 8 Tablet that could crush the iPad

Goliath 18-inch tablets might seem laughably awkward beside the 9.7-inch iPad, but the right user interface could make devices this size work both at home and away.


Imagining an Apple iTV: What will it take to conquer the big screen?

The cutthroat market for TVs is unlike any Apple has ever succeeded in. Can Tim Cook and company turn the challenges into potential opportunities and walk away with another win?

Home Theater

Opinion: Finding the perfect carputer is still a nightmare

Despite the popularity of smartphones, tablets, and other compact mobile devices, the perfect car computer remains more of a dream than a reality.


How Nvidia’s Kepler chips could end PCs and tablets as we know them

Tremendously powerful new processors toiling away in the cloud could make it irrelevant what kind of screen you connect with, ushering in a new age of computing.


Opinion: How to earn a Ferrari and help launch a new search company

Visual search startup Serge promises to deliver camera-based searches from smartphones, while Isis provides a novel way to try on clothing in stores using Microsoft Kinect.

Cool Tech

Opinion: Did tablets and smartphones kill Nintendo?

Mobile gaming has cut Nintendo deep, and now the company is struggling to compete against tablets and smartphones where it used to compete with Sony and Microsoft. Can it survive?


Opinion: Not ready for an electric car? Get an electric scooter

Until charging stations dot the country, electric scooters make more sense than electric cars. Here’s why – and a look at what might be one of the most unique and practical models yet.


Opinion: JetSuite make private planes more practical

Opinion: Private jets may not be “cheap” just yet, but JetSuite makes what was once the domain of only the super wealthy within reach for a special trip or the date of a lifetime.


Opinion: Performance benchmarks are worthless, here’s how to make them better

Performance benchmarks tell us little we need to make an informed buying decision, but it doesn’t have to be that way. Here’s how benchmarks could be reformed to save us time, money, and aggravation as we shop.