Rob Enderle

Rob Enderle

Former Digital Trends Contributor
Rob is President and Principal Analyst of the Enderle Group, a forward-looking emerging technology advisory firm. Before founding the Enderle Group in 2003, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. He holds an AA in Merchandising, a BS in Business, and an MBA. He sits on the advisory councils for Lenovo, Toshiba, AMD, HP, Dell, the Trusted Computing Group, and the Lifeboat Foundation. Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.
Articles
Opinion

Smartwatches are going to make smartphone screens obsolete

Today’s smartwatches are still rudimentary, but they highlight the appeal of a “modular computer” that could turn your smartphone into a hub for a raft of different screens and other connected devices.
Smart Home

Roomba vs. Neato: Robots Battle To Clean My Home

I brought rival robotic vacuum cleaners into my house, and instead of bloodshed, I got really clean floors. Here’s how the Neato robotic vacuum cleaner stacks up beside the better-known Roomba.
Cars

iWatch? No thanks, I want to ditch my key fob for a smartwatch that goes vroom

From unlocking your car doors and letting you know how much you’ve been speeding, to monitoring your EV’s charge, a smartwatch catered to your car could be a driver’s best friend.
Computing

You are what they think you are: Ballmer’s legacy is a lesson in image management

Despite a number of successes in his time at Microsoft, Steve Ballmer still leaves Microsoft with a reputation for having led the company astray. The real lesson here: Perception is important.
Android Army

How Qualcomm’s Snapdragon gave the Nokia 1020 its fire-breathing camera

Nokia’s Lumia 1020 has drawn attention for its powerful 41-megapixel camera, but few people realize just how much processing power it takes to deal with all that raw data.
Opinion

No magic, no Apple: Cupertino’s identity crisis in the fading afterglow of Jobs

Can Apple retain its “magical” reputation without a magician like Steve Jobs casting his spell? If it’s current product line is any indication, the future doesn’t look too dazzling.