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Latest by Rob Enderle

Steve Balmer Office 365

Change sucks: Why Google+ will flounder while Office 365 flourishes

Consumers don’t always want change, leaving Google an uphill battle to topple Facebook while Microsoft coasts by Google Apps with Office 365.
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Put a chip in it: A glimpse at the age of smart everything

From active suspensions to simplified home automation and computer-augmented humans, Freescale’s Technology Forum highlighted how shrinking processors could radically shift the near-term future.
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Three tech Davids taking on Goliaths, and winning

AMD, Dell and Kodak may not be market leaders, but smart strategies are helping them take on the big guys by hitting them where it hurts.
pick your phone by personality

Pick your phone by your personality

The phone you carry reflects your personality. Here’s what each major mobile operating system says about its users’ priorities – and how knowing your own preferences can help you pick the right one.
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E-readers vs. tablets: Why they’re two different beasts

Rob Enderle gives his take on the never ending e-reader versus tablet discussion and wonders why Barnes & Noble mislead consumers.
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Tablets and the iPad of the future will blow you away

Rob Enderle looks at the future of tablet technology and why current tablets are only scratching the surface.
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Why Google’s Chromebooks are born to lose

Google’s Chromebooks risk repeating the same mistakes made by many failed predecessors, which could leave the door hanging open for Windows 8 to swoop in and dominate the cloud.

Paddling for the next wave: Intel’s rush to crush ARM

As ARM-based smartphones and tablets flood the market, Intel faces the difficult task of rooting out an entrenched competitor to remain relevant – an ironic position for a company that has defined “entrenched” for the last decade.
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Sony vs. Sonos: Comparing Apple battle plans

While Sony gears up to take on Apple head on with its S1 and S2 tablets, Sonos has relented and partnered with Apple to combine forces. Which is the smarter strategy?

I think I’m becoming a 3D TV Fan

While a lot of pundits are predicting the slow death of 3D TV, I am actually pretty excited for the new format.
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ARM wrestling: Microsoft’s big bet on Windows 8

Microsoft’s new emphasis on ARM architecture in Windows 8 and IE 10 speed may indicate a new strategy for dealing aggressors like Google and Apple.
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Incomplete and overpriced: How Motorola doomed the Xoom

The obvious shortcomings of Motorola’s Xoom at launch have Rob Enderle wondering how Motorola managed to squander its good hype from CES and botch the Xoom.
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You can’t call ‘time out’ in Silicon Valley

As Apple steamrolls both Microsoft and Google in the tablet market, both companies are learning the hard way that the rules of war don’t say anything about waiting or penny pinching.
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Learning from Microsoft’s six biggest blunders

Microsoft has had plenty of time to run afoul since the days of Windows 95, but paying attention to the corporation’s most idiotic mistakes may help other companies avoid making them.
iPad 2

High water mark: Can iPad 2 sales possibly match the original?

As the launch for the iPad 2 nears, Rob Enderle questions whether the incrementally improved successor can possibly live up to the revolutionary original.
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Can anyone challenge the iPad 2?

In the wake of Apple’s iPad 2 announcement, few competitors stand poised to upset what looks like another year of total iPad domination.
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Motorola Xoom preview: Hands on first impressions

Rob Enderle goes hands on with Motorola’s new Android Honeycomb tablet, discovering a solid but unremarkable iPad competitor that fails to wow.
HP ThinkPad in vice

Will Apple and Dell be the vise that cracks HP?

A struggle to match the iPad and eroding influence in the business sector could leave HP crushed between two companies it once dominated.
HP TouchPad

HP TouchPad: Game changer or missed opportunity?

HP has aggressive plans for the TouchPad, but a generic name, late timing and lack of apps could foil the would-be iPad challenger.
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Apple iPad vs. RIM Playbook vs. Motorola Xoom vs. Dell Streak 7

Analyst Rob Enderle compares Apple’s iPad to its latest competitors including the RIM Playbook, Motorola Xoom and Dell Streak 7.
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Is Apple’s iPad invincible?

Despite an army of challengers drawing back their bows, Apple’s iPad may ride out the year without a single arrow piercing its armor. Here’s why.
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Six unusual and useful gadgets for small offices

From a universal charger for all your gadgets, to a pen that records audio as you scribble, these useful gadgets can make any small office run smoother.
Samsung SUR40

Imagining Windows 8: Embedded Xbox, Kinect, and Surface

Drawing technologies from across Microsoft’s many divisions could make Windows 8 the most drastically improved version of the OS yet.
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10 technologies that will define 2011

Rob Enderle looks into his crystal ball for the technologies that will shape the year ahead, from the blossoming of 4G and the personal cloud to outdoor-viewable displays and new mobile technology from AMD.

Intel Core I7, PC 3.0, and Anticipating Massive Change

This week I talk about Intel's new chipset's, the future of computing and the PC application store model.
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Rob Enderle’s favorite tech products of 2010

Check out the 10 best tech products of 2010, as picked by the man who’s seen and tried just about every one you can imagine.
Google Apple Planets

Google is from Mars, Apple is from Venus

The emergence of ChromeOS highlights some of the fundamental differences between Google and Apple, and how each fundamentally appeals to a different customer.
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Why Dell will beat HP, but not Apple, in smartphones

While Apple continues to dominate in smartphones, the battle for second place is heating up between HP and Dell.
Windows Phone 7

Love it or leave it alone? First impressions of Windows Phone 7

The first reviews of Windows Phone 7 paint a picture of an OS that still trails Apple and Google, but with plenty of kick left for later in the race.
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Will Windows Phone 7 finally win Microsoft the respect it deserves?

After years as the laughing stock of the mobile world, Microsoft finally has a shot to regain its dignity, and sales, with Windows Phone 7.
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Windows Phone 7: Great software, awful name

Microsoft actually has a chance of besting Android with Windows Phone 7, if it can overcome the amazingly clumsy name.

NVIDIA GPU Technology Conference shows off possible tech products

We show off the coolest tech from Nvidia's GTC conference including racing simulators, touch-screen walls and more.
Internet Explorer 9

Why Internet Explorer 9 may signal Microsoft’s return to glory

Internet Explorer 9 is lean, powerful, and fast, just like the new Microsoft. Could the new browser herald the age of a reborn Microsoft?
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Will WebOS 2.0 let HP cross swords with Apple?

The next generation of WebOS will make or break HP’s attempt to slide in among RIM, Apple and Google in the mobile arena.