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Interview: iJustine and Joey Graceffa talk tech, branding, and killer content

Caleb Denison
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YouTube superstars Justine Ezarik (iJustine) and Joey Graceffa look far too fresh to have been pacing the CES 2016 floor for more than just a few minutes, but, as is the case here, looks can be deceiving. Apparently, the same youthful energy the duo bring to their YouTube videos is enough to carry them through the most frantic of schedules, because the pair landed in Las Vegas over 48 hours ago and has been hopping from one event to another, shaking hands, recording videos, and cruising through the packed halls of the Las Vegas Convention Center non-stop before finally landing in front of us for what must be their umpteenth interview.

If they’re feeling the burn, you wouldn’t know it by talking to them.

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A match made online, iJustine and Joey Graceffa are good friends both on YouTube and in real life, often crossing over onto each other’s channels. For CES 2016, the pair of personalities was brought in as Entertainment Matters ambassadors, presented by Variety. They’re part of of a program that aims to help entertainment professionals navigate the massive trade show through various exhibits, panels, keynotes, and other events relevant to Hollywood types — oh, and also to party. It’s kind of like match-making for entertainment industry big-wigs with big plans and equally big budgets.

We sat down with iJustine and Joey to get a feel for how they were enjoying the show, learn about what exhibits intrigued them most, and discuss how brands are turning to online personalities as legitimate advertising avenues. It turns out, ad executives are wising up to the power and influence YouTubers like them have, and they’re ready to take advantage. iJustine, for instance, has been in a partnership with Intel for some time now, and, from the looks of it, the partnership is going really well.

Enjoy our interview with this infectiously energetic duo, and be sure to leave your comments below!

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Caleb Denison
Caleb Denison
Editor at Large
Digital Trends Editor at Large Caleb Denison is a sought-after writer, speaker, and television correspondent with unmatched…
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