Skip to main content

Ford sells five-millionth Sync-equipped vehicle

Ford-SyncIt’s been five years since Ford and Microsoft launched the Sync in-car infotainment system and, despite getting its share of criticism, the system has made it into five million Ford and Lincoln vehicles.

Sync debuted at the Consumer Electronics Show (CES) in 2007, and one was one of the first systems to allow drivers to sync (get it) their smart phones and other devices with their car’s systems. It allows drivers to make hands-free phone calls, read text messages, and give turn-by-turn directions, even on cars that don’t have a built-in navigation system.

A lot has changed in five years, though. The original Sync only used physical buttons but newer versions (usually paired with Ford’s MyFord Touch and MyLincoln Touch) have touch screens and voice recognition. Like other car companies, Ford has tried to eliminate buttons on its infotainment systems, and to integrate other functions like climate control, audio, and navigation, into one interface that reminds drivers of their tablets and phones.

MyFord Touch also added functions such as music and video streaming, and a voice-activated climate control system that maintains an interior temperature set by the driver. It can also use a smart phone to access the Internet via a USB connection.

The addition of MyFord Touch’s touch screen may not have been a good thing, though. The original Sync got fairly positive reviews, but MyFord Touch has been consistently criticized. Testers have complained that MyFord Touch is too complicated, that the controls don’t respond promptly or are too hard to read, and that the whole package can easily distract drivers.

Ford launched “MyFord Touch 2.0” to correct some of the problems. A software update streamlined some of the menus and tried to make the touch screen and voice recognition controls more responsive.

Consumer Reports said the system “stinks,” and would not wish it on an enemy. Despite the recent upgrades to MyFord Touch’s software, the magazine said its fundamental design was flawed.

While Ford advertises the combined infotainment system as “Sync with MyFord Touch,” only the basic Sync platform was developed by Microsoft, with Ford adding other functions to it to create MyFord Touch.

Glitches aside, five million sales is an impressive tally for the original Sync. Despite MyFord Touch’s deleterious effect on Ford’s ratings in initial quality surveys and other tests, this infotainment system remains popular.

Sync is compatible with both iOS and Android, and is available on most 2013 Ford and Lincoln models.

Editors' Recommendations

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Rivian R2 vs R1S: How will Rivian’s cheaper SUV compare?
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Rivian has finally unveiled the R2, its long-awaited attempt at a more affordable electric SUV. The new vehicle may not be available just yet, but fans of Rivian's design aesthetics and feature set are already looking forward to being able to order the new car. The R2 is targeted at being a more affordable take on the electric SUV and will sit alongside the flagship-tier R1S.

Let's get this out of the way right now: The R1S is most likely going to be a better vehicle than the R2. Rivian isn't replacing the R1S with the R2 — it's releasing the R2 as a more affordable alternative, and there will be some compromises when buying the R2 over the R1S.

Read more
Cybertruck production reportedly halted over pedal issue
Tesla CEO Elon Musk behind the wheel of a Cybertruck.

Tesla CEO Elon Musk behind the wheel of a Cybertruck. Tesla

Tesla’s Cybertruck has been hit by a production delay caused by an issue with a part of the vehicle, a number of media reports have claimed.

Read more
Don’t let the gimmicks fool you. The Ioniq 5 N is a serious track car
2025 Hyundai Ioniq 5 N drifting.

We’re finally getting to the fun part of automakers’ methodical quest to replicate their lineups with electric cars.

Performance versions of ordinary cars have been a staple of the auto industry for decades. But while we’ve already seen some variants of EVs boasting more power and more impressive stats — think Tesla Model S Plaid or Lucid Air Sapphire — the 2025 Hyundai Ioniq 5 N is the first to truly apply that format to an EV.

Read more