As it turns out, the foray into gaming that Burger King started last year with games like Pocketbike Racer, Big Bumpin’, and Sneak King won’t be the company’s last. On Friday, Burger King announced that it had signed a licensing agreement with Mobliss Inc. to create downloadable cell phone games with BK branding.
“Anyone can buy advertising space in gaming; our vision is to be successful in generating original content that is relevant to our consumer,” said Russ Klein, Burger King’s president of global marketing, in a statement. “Content-generated share of voice wins hearts and commands attention in an over-crowded medium.”
The first game will make players potential heirs to the King’s throne, forcing them to compete in different challenges and games to seal the deal. It will be set in a Burger-King-themed city, and progressing in the game will allow gamers to rack up points, advance levels, and move on to more difficult challenges.
Burger King’s original line of Xbox 360 caused a stir last year when they hit sales of 2 million, rivaling Gears of War. The games were available through Burger King restaurants for $3.99 with the purchase of a value meal.
The newest games will also come with a cost, but Burger King hasn’t yet announced a price. They will be downloadable with a text message starting in spring 2008 when Burger King will being promoting them through signs and packaging.
