Jony Ive thinks the iWatch is so super cool it could disrupt the Swiss watch industry

By Malarie Gokey September 4, 2014

jony ive iwatch is super cool could disrupt watch industry — Image used with permission by copyright holder

Most smartwatches aren’t exactly what you’d call attractive — some of them are downright ugly. LG’s new G Watch R and Motorola’s upcoming Moto 360 are two of the best looking ones so far, but it’s undeniable that many are waiting to see what Apple brings to the table with the iWatch.

Recently, Apple’s famed designer Jony Ive, who helped shape the company’s famous design aesthetic, told the New York Times that he thinks the iWatch is super cool. Ive reportedly talked up the iWatch, saying that its shaping up to be an incredible device that will change the smartwatch game. He told the publication that Switzerland, a country famous for its luxury watch industry, could be in trouble.

Related: Woz says the smartwatch is a tough sell, but the iWatch could change everything

Ive wouldn’t reveal any details about the design or the iWatch’s specs, but it’s obvious that he really, really likes the way its coming along. Apple has a history of redefining new industries with cutting edge designs. The iPod and iPhone are two of the most famous examples. Now, it seems that the company wants to revolutionize the smartwatch industry with the iWatch.

Related: iWatch rumor roundup

At this point, smartwatches are widely considered a niche product, in which the average customer has no interest. If Ive’s proud statements prove true, Apple may just make an iWatch that inspires those who don’t live on the bleeding-edge of tech to buy their first smartwatches.

Editors' Recommendations

The Apple Watch is now so popular, it crushed the entire Swiss watch industry

Topics

Former Digital Trends Contributor

As DT's Mobile Editor, Malarie runs the Mobile and Wearables sections, which cover smartphones, tablets, smartwatches, and…

Deals

Razer Anzu smart glasses deal knocks $140 off the price tag

The Razer Anzu smart glasses placed on top of an open book.

While smartwatch deals have slowly claimed their place in the mainstream, smart glasses haven't turned out to be as popular. Gaming-focused brand Razer, however, is trying to renew interest in smart glasses with the Razer Anzu, which you can currently purchase from Best Buy at $140 off. If you'd like to give them a try, they're available for just $60, less than half their original price of $200.

There have been failures like the Google Glass and Snap Spectacles, and hopeful attempts like Oppo's Air Glass and Apple's secretive project, but the Razer Anzu smart glasses take a different spin on the wearable device by designing them for indoors. While they come with polarized sunglass lenses, their clear lenses are more useful with their blue light filter, which protects your eyes from screen glare to prevent discomfort even after hours of playing video games or working from home. The smart glasses, which also have a built-in omnidirectional microphone and speakers, may also be more comfortable to wear for an extended period of time compared to headsets and headphones. You'll enjoy smooth, stutter-free sound with the Razer Anzu's low latency audio with a 60ms Bluetooth connection.

Mobile

The best Samsung Galaxy Watch 4 screen protectors

Person holding skateboard while wearing the Samsung Galaxy Watch 4.

A new, sleek design and digital bezel help the Galaxy Watch 4 stand out in the crowd and set it apart from the traditional style of the Galaxy Watch 4 Classic. Whether you've picked up a 40mm model with a 1.2-inch Super AMOLED screen or opted for more screen real estate with the 44mm model, that stand-out design needs protecting from scratches and knocks. That means it's time for our picks of the best Samsung Galaxy Watch 4 screen protectors, with something to suit all budgets.

These screen protectors will all fit the 40mm or 44mm models of the Galaxy Watch 4. If you've got a Samsung Galaxy Watch 4 Classic, these won't fit.
Spigen Glas.tR EZ Fit Screen Protector

Wearables

How to remove watch links from the strap on your new watch

how to remove watch links fossil q explorist

There’s no such thing as a one-size-fits-all smartwatch. If your wrists are on the smaller size, then you may find that your new smartwatch is dangling from your wrist and sliding up your forearm. No need to worry — it's a common problem. Chances are there are at least one too many chain links on the strap, but adjusting a metal-link smartwatch band isn't as difficult as you might think — and doesn't usually require a trip to the jewelers.

We'll take you through everything you need to know and the tools you'll need handy to remove links from your smartwatch so it fits snugly on your wrist.