Skip to main content

Will Virgin’s Formula E venture lead to a Tesla road rival? ‘You never know’ says CEO

Virgin Racing Formula E
Image used with permission by copyright holder
Richard Branson, the billionaire behind the Virgin brand, has put the multinational company’s seal of approval on race cars before, but he’s never ventured into road cars. Could this be changing soon?

Virgin Racing is one of the teams competing in the all-electric Formula E race series, which ran its most recent Gran Prix in Miami, where Branson was in attendance.

Bloomberg asked Branson if there was any intentions behind this latest racing endeavor outside of just sport. “You never know—you may find Virgin competing with the Tesla in the car business as we do in the space business. We will see what happens,” Branson replied.

Virgin Racing Formula E
Image used with permission by copyright holder

It’s an interesting comment since Branson and Tesla CEO Elon Musk are both similarly taking on commercial space ventures, both succeeding in areas many find to be extremely risky. Coupled with the fact that non-automaker Apple is now rumored to be making a car to some extent, its possible that “Virgin Electric” might emerge as a competitor.

Before sponsoring a Formula E team, Virgin was briefly involved in Formula 1, racing for two seasons before Marussia became the title sponsor.

Virgin’s Formula E team, fronted by racers Sam Bird and Jaime Alguersuari, have so far claimed victory at one of the inaugural season’s races and have been on the podium twice out of the five gran prix that have taken place so far.

Editors' Recommendations

Alexander Kalogianni
Former Digital Trends Contributor
Alex K is an automotive writer based in New York. When not at his keyboard or behind the wheel of a car, Alex spends a lot of…
Rivian R2 vs R1S: How will Rivian’s cheaper SUV compare?
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Rivian has finally unveiled the R2, its long-awaited attempt at a more affordable electric SUV. The new vehicle may not be available just yet, but fans of Rivian's design aesthetics and feature set are already looking forward to being able to order the new car. The R2 is targeted at being a more affordable take on the electric SUV and will sit alongside the flagship-tier R1S.

Let's get this out of the way right now: The R1S is most likely going to be a better vehicle than the R2. Rivian isn't replacing the R1S with the R2 — it's releasing the R2 as a more affordable alternative, and there will be some compromises when buying the R2 over the R1S.

Read more
Cybertruck production reportedly halted over pedal issue
Tesla CEO Elon Musk behind the wheel of a Cybertruck.

Tesla CEO Elon Musk behind the wheel of a Cybertruck. Tesla

Tesla’s Cybertruck has been hit by a production delay caused by an issue with a part of the vehicle, a number of media reports have claimed.

Read more
Don’t let the gimmicks fool you. The Ioniq 5 N is a serious track car
2025 Hyundai Ioniq 5 N drifting.

We’re finally getting to the fun part of automakers’ methodical quest to replicate their lineups with electric cars.

Performance versions of ordinary cars have been a staple of the auto industry for decades. But while we’ve already seen some variants of EVs boasting more power and more impressive stats — think Tesla Model S Plaid or Lucid Air Sapphire — the 2025 Hyundai Ioniq 5 N is the first to truly apply that format to an EV.

Read more