Nielsen: More than 50 percent of teens now own a smartphone, fastest-growing sector

more than 50 percent of teens now own a smartphone smartphonesNew research from Nielsen shows that 58 percent of 13 to 17 year olds living in the US now own a smartphone, a significant jump from 36 percent 12 months ago. Ownership is most prevalent, however, among those aged 25 to 34, standing at 74 percent, up from 59 percent a year ago.

As of July 2012, 55.5 percent of all mobile subscribers based in the US own a smartphone, Nielsen said. This marks an increase of 14.5 percent on a year earlier.

With teens clearly the fastest-growing group in smartphone take-up – and with plenty of growth still possible – we can expect to see mobile makers taking an even keener interest in the sector with marketing campaigns designed to win over the young consumers.

Among the various mobile operating systems, Android is still the market leader, with 51.9 percent of all US-based smartphone owners using an Android-powered device as of July 2012. When the figures are broken down to see who bought what during the last three months to July, the figure for Android is even higher – 58.6 percent.

more than 50 percent of teens now own a smartphone nielsen ownership in the us

Worryingly for Research In Motion, Android’s recent growth appears to have been at the expense of its BlackBerry devices. According to Nielsen’s research, BlackBerry smartphone ownership now stands at just 8 percent of all US-based smartphone owners, with the figure dropping to just 2.7 percent for those who purchased a smartphone in the last three months. The grim figures highlight the enormity of RIM’s task of rejuvenating its business with the launch of its next-generation OS, BlackBerry 10, although this won’t be happening until at least early 2013.

Of smartphone purchases made in the last three months, 58.6 percent opted for an Android-powered device, while 33 percent went for the iPhone. The figures for Apple’s iOS device may have been skewed by the fact that many of those keen on getting an iPhone are choosing to wait until the launch of the new model, expected to be unveiled by Tim Cook on Wednesday.

In its research, Nielsen questioned more than 20,000 US-based mobile subscribers aged 13 and over.

[Image: Peter Sobolev / Shutterstock]

Product Review

This $295 smartwatch has the Armani name, but not the looks

The Armani Exchange AX Connected smartwatch does everything right. It has strong technical features, a good design, and isn’t over-priced. But is subtle brand name appeal enough to recommend it?

The OnePlus 3 & 3T both receive an open beta for Android Pie

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.

The Department of Justice may prevent the T-Mobile-Sprint merger

T-Mobile and Sprint are getting closer to merging. After a few failed attempts, the two companies announced their merger at the start of 2018. The new T-Mobile could be better positioned to take on the likes of Verizon and AT&T.
Home Theater

Netflix vs. Hulu vs. Amazon Prime: Battle of the on-demand streaming giants

Trying to figure out which subscription streaming service to use while sticking to a frugal entertainment budget? Check out our updated comparison of the big three: Netflix, Amazon Instant Video, and Hulu.
Home Theater

What’s new on Amazon Prime Video and what’s leaving in May 2019

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in April and May, from new original series to classic films.

Leaker claims we'll be saying hello to the new OnePlus 7 range on May 14

The OnePlus 6T may still be new, but we're already looking ahead to the upcoming OnePlus 7. It will use the Snapdragon 855, and may have a new pop-up front camera, too. Here's everything we know about the OnePlus 7.

Family feud: Huawei P30 Pro vs. P20 Pro vs. Mate 20 Pro camera shootout

The Huawei P30 Pro's camera has an amazing zoom mode and low light capabilities. But take these away, and how does it compare when facing its sibling phones, the P20 Pro and Mate 20 Pro, taking regular photos?

Apple and Qualcomm settle all disputes, reach six-year agreement on chips

Apple and Qualcomm have announced that they have settled all disputes between them around the world -- and not only that, but have also agreed to a six-year agreement for Qualcomm to supply Apple with chips.

Spruce up your Lenovo smartphone with the best Moto Mods for the Moto Z-series

Moto Mods, the snap-on accessories compatible with Lenovo's Moto Z-series smartphones add a lot of value without adding a lot of bulk. Looking to try one out? Here are a few of our favorite Moto Mods.

The Pixel 3 range will soon be coming to T-Mobile's network

Google's latest flagships, the Pixel 3 and Pixel 3 XL, are now official and we have all the details from the October 9 event in New York City and Paris. Here's everything we know about the Google Pixel 3 and Pixel 3 XL.

The Pixel 3a and 3a XL will be coming to the U.S. with T-Mobile

The Google Pixel 3 and Pixel 3 XL are considered to be two of the best Android smartphones, but it looks like Google could be prepping a midrange line. Say hello to the Pixel 3a and Pixel 3a XL.

The black satin Razer Phone 2 is now available for $500

The Razer Phone 2 is finally here, and it's got upgraded specs, that super-smooth 120Hz display, and an updated design. Here's absolutely everything you need to know about the Razer Phone 2.

The best LG G7 ThinQ cases will keep your phone looking new

The LG G7 ThinQ comes with a powerful processor, versatile cameras, and amazing sound. But a powerful phone still needs protection and you might want to change the style. Here are the best LG G7 ThinQ cases.

Multiple phone leaks show May 21 is going to be a big day for Honor

Honor will launch at least one new smartphone on May 21, at an event taking place in London. Leaks have indicated the Honor 20 will take center stage, with a Lite version, and perhaps even another model also showing up on the day.