Samsung says it’ll tweet when the Galaxy S III is ready, but the world just can’t wait

Galaxy S III Video Mock-upDespite not being seen or released yet, Samsung has already got what it wanted from the Galaxy S III — an Android device which has attracted as much hype and anticipation as anything made by Apple. This has been achieved through the Galaxy S II’s success — 20 million sold worldwide at the last count — and clever manipulation of the media.

HTC, LG, Sony Ericsson and various others all used Mobile World Congress to launch new Android phones, but Samsung told us all well before the event it wouldn’t be taking the S III along, or even holding a big press conference. In fact, all we saw from a very low-key Samsung was the Beam and a couple of tablets.

Over the weekend a new rumor appeared that the company would launch the Galaxy S III phone sometime in April, based on a conversation with Samsung’s Korean advertising agency. Before our excitement grew too much though, Samsung took to Twitter in order to say this wasn’t true.

Samsung has already squashed one rumor of the S III’s launch — a March event in France was linked with the phone, but revealed to be a marketing meeting — so there’s no reason to suspect it’s playing games with us this time around.

First half of 2012

When Samsung informed us there wouldn’t be an MWC press conference, it said a separate Galaxy S III event would be held during “the first half of the year”, which most would take to indicate it’ll be before the end of June. This means there’s still plenty of time before Samsung is in danger of missing its own deadline.

While telling us there wouldn’t be an April Galaxy S III event, Samsung suggested anyone interested in official news on the phone’s launch event should watch Twitter. Except this came via the @samsungtomorrow account, one of several maintained by the company and published in Korean. None of Samsung’s English language Twitter accounts have mentioned the rumor.

This doesn’t mean April won’t see us blessed with a new Samsung phone though, as a Korean website has indicated an as-yet unknown LTE-enabled Android phone will be launched, it just won’t be the S III.


Samsung’s next flagship phone, according to the most recent rumors, will have a 1.5Ghz quad-core processor, a 4.8-inch 1080p touchscreen, a ceramic case and Android 4.0 Ice Cream Sandwich.

However, a benchmark test for a device known as the GT-i9300 revealed a 1.4Ghz processor and a screen with a resolution of 1196 x 720, which falls below a full-HD 1080p resolution. It’s also unclear which chip this phone was running.

Samsung has both a dual-core and a quad-core Exynos processor range, and if the Galaxy S III did retain a dual-core processor, it could appear to lag behind competition from LG and HTC, and fall more into line with Sony Ericsson’s processor plans.

When and where

If April isn’t going to see the Galaxy S III unveiled, then when will Samsung put an end to our misery? Some are mentioning the CTIA show as a possibility, an event which takes place in May. However, as Samsung shunned MWC, why would it bother with a “lesser” show a couple of months later?

The advertising agency responsible for the April date also mentioned the chance of a London-based launch, which would coincide with Samsung’s extensive sponsorship of the 2012 Olympics. We’re expecting a limited edition Olympic phone from Samsung too, and with the Games scheduled to start on 27 July, a June event to capture the growing Olympic excitement sounds like a marketing dream.

Samsung is all set for a storming 2012, and we’ll keep watching Twitter (and brushing up on our Korean) for the first official news on the Galaxy S III’s launch.


To be blunt, the Vuzix Blade smartglasses just don’t cut it

We tried out the Vuzix Blade to find out if it’s worth shelling out $1,000 for smartglasses. Are these augmented reality, Android-powered glasses really ready for primetime or just an expensive gimmick that no one really needs?

The 2019 iPhone could put a charge into your other Apple gadgets

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.

Samsung's Unpacked draws near. Here's what we know about the Galaxy S10 so far

It won't be long now. With 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.

Galaxy S10? Foldable phone? What to expect from Samsung’s Unpacked on Feb. 20

Samsung's skipping Mobile World Congress 2019 to launch its next big smartphone a week earlier in San Francisco. We're fully expecting the Galaxy S10 to show up, but what else will be there? Here's what to expect.

Love Playmoji pack adds animated Valentine’s stickers to your Pixel photos

Valentine's Day is here, and to celebrate, Google has added the "Love Playmoji" pack to the Playground feature on its Google Pixel camera. The new feature will add cute AR-driven extras to your Pixel photos.
Product Review

Nokia’s 3.1 Plus is an affordable phone that’s crippled by its camera

The Nokia 3.1 Plus is HMD Global’s first smartphone to be sold by a U.S. carrier in-store. It’s only available on Cricket Wireless right now, which underlines its focus on affordability. Should you buy a phone this affordable?

OnePlus 6T vs. Honor View 20: We compare the cameras in these ‘flagship killers’

For less than $600, you can buy either the OnePlus 6T or the Honor View 20, two extremely capable smartphones with plenty of exciting features. But which one has the best camera? We found out on a recent trip to France.

Galaxy Watch Active isn't official yet, but you can see it in Samsung's own app

Samsung may be about to resurrect its Sport line of smartwatches under a new name: The Galaxy Watch Sport Active. Leaks and rumors are building our picture of the device at the moment.

Stop buying old tablets, says Samsung, buy the new Galaxy Tab S5e instead

Samsung has launched the Galaxy Tab S5e -- the E is for Essential -- a reasonably priced tablet that includes many of the features we like from the Tab A 10.5, and the Tab S4. Here's what you need to know.

Bag yourself a bargain with the best budget tablets under $200

The battle for your budget tablet affections is really ramping up. Which tablet, costing less than $200, should be commanding your attention? We take a look at some different options for the budget-conscious.

Focals succeed where Google Glass fumbled (but do we really need smartglasses?)

It’s been seven years since Google took the wraps off Google Glass. Now, we’re finally getting a modern-day equivalent we want to wear. North’s Focals combine subtle style with an intuitive interface to craft smartglasses you’ll…
Home Theater

Hi-res streaming audio service Qobuz arrives in U.S., threatens Tidal’s monopoly

For several years, Tidal enjoyed a monopoly on hi-res music streaming in the U.S. Now, French company Qobuz is here to offer some competition with a variety of monthly plans starting at $10 a month.

The best Samsung Galaxy S9 Plus cases to keep your titanic phone safe

The new Samsung Galaxy S9 Plus is a gorgeous device, with one of the best dual-lens cameras we've ever seen. Keep your titanic device safe and scratch-free with the best Samsung Galaxy S9 Plus cases.

How to perform a reverse image search in Android or iOS

You can quickly use Google to search, and reverse search, images on a PC or laptop, but did you know it's almost as easy to do in Android and iOS? We explain how to do it here, whether you want to use Chrome or a third-party app.