Apple has just added a cash incentive to its ‘Shot on iPhone’ contest

If Apple used one of your photos on numerous billboards and inside its stores around the world, would you expect some financial compensation for your work, or would the exposure be enough?

Considering that the company is a commercial entity — and a rather successful one at that — you might actually like the idea of being offered a few bucks for your efforts, as well as for helping Apple to sell a few more iPhones.

Following complaints that its latest “Shot on iPhone” campaign appeared to offer no financial reward, the tech colossus has now changed the wording of the contest’s terms and conditions to indicate that it will cough up cash for the photographers of selected images because it “believes strongly that artists should be compensated for their work.”

Apple’s “Shot On iPhone” campaign launched in 2015 and highlights the handset’s camera by showcasing some of the best photos snapped with it. Whereas in previous years Apple scoured sites like Instagram and Flickr for the best iPhone shots and contacted photographers directly for permission to use their images, this year it’s turned Shot on iPhone into a contest.

Preparations for the next ad campaign kicked off earlier this week, with the company encouraging people to submit their best photos taken with an iPhone. After the February 7 closing date, a panel of judges will choose the 10 best images for use in a global marketing campaign featuring the iPhone.

Concern over Apple’s apparent unwillingness to offer financial compensation to the winning photographers prompted the company to quietly add a new paragraph to its Shot on iPhone press release on Thursday to clarify the situation. The new text confirms that the winning photographers will be paid for their work. It also mentions a licensing fee, but doesn’t go into details.

“Apple believes strongly that artists should be compensated for their work,” the new text says. “Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.”

The Verge also spotted that the iPhone maker has altered the wording of the contest’s rules in a PDF document, changing “prize has no cash value” to “winners will receive a licensing fee for use on billboards and other Apple marketing channels.”

Apple collaborated with its long-term ad partner TBWA\Media Arts Lab to come up with the idea for the Shot on iPhone campaign. The campaign has proven so successful that it’s even bagged its creators a prestigious ad industry award along the way.

Computing

Apple’s 4K 21.5-inch iMac is now $200 off if you pre-order it

Apple's new iMacs are now available and if you pre-order one from B&H you can get the midrange version for $200. That's a near 20-percent saving on one of the most competitive configurations.
Computing

Need a free alternative to Adobe Illustrator? Here are our favorites

Photoshop and other commercial tools can be expensive, but drawing software doesn't need to be. The best free drawing software is just as powerful as some of the more expensive offerings.
Smart Home

The best smart locks to increase your home security in 2019

A good smart lock should offer a combination of security and convenience. Fortunately, these devices keep your home protected, your family safe, and your belongings secure from possible intruders.
Deals

The best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods might be new and improved, but they aren't the only game in town. Other makers are offering their own truly wireless earbuds, with attractive features. These are the best AirPod alternatives on the market today.
Computing

Make the most of your toner with our five favorite color laser printers

Color laser printers have improved dramatically over the years, and today's models offer both blazing print speeds and great image quality. Here are our favorite color laser printers, from massive all-in-ones to smaller budget options.
Apple

Apple March 2019 Event Coverage

Apple’s next event will take place March 25 at the Steve Jobs Theater in Cupertino, California at 10 a.m. PT. We’ve got a handy guide on how to watch, but don’t expect to see any new iPads, iMacs, or AirPods at the show, all of…
Mobile

Apple Card is a credit card you can sign up for and start using with your iPhone

Apple is getting into the credit card business. Apple Card is a credit card you can sign up for directly on your iPhone, and it doesn't have fees. There's a lower interest rate and you can even get Daily Cash from all purchases.
Apple

Apple’s Netflix competitor Apple TV Plus headlines a barrage of new services

Apple's It's Show Time event in Cupertino, California, is officially over, with the tech giant announcing a new video-streaming service to compete with Netflix and Amazon, a new way to subscribe to paid news outlets, and more.
Mobile

Check out 22 of the best iPhone 7 cases and covers for your shiny new phone

The iPhone 7 might be attractive, but it’s not rugged. To keep your device in pristine condition, you really need to think about proper protection. That's why we've rounded up some of the best iPhone 7 cases and covers available.
Movies & TV

Apple TV Plus streaming service recruits Hollywood A-listers to take on Netflix

Apple has an ambitious slate of original programming it has been developing, and now we know where we'll be able to see it. Apple confirmed its new subscription service, Apple TV Plus, and revealed some of the projects it will air.
Mobile

Apple's iOS 12.2 brings support for Apple News Plus and new AirPlay 2 features

After months of betas, the final version of iOS 12 is here to download. The latest OS comes along with tons of new capabilities, from grouped notifications to Siri Shortcuts. Here are all the features you'll find in iOS 12.
Computing

Get a new 2018 Apple MacBook Air for $1,000 with Amazon’s latest sale

Online retailer Amazon is currently running a discount on select models of the MacBook Air 2018. You can bring one home starting at $1,000, a full $200 off the usual selling price.
Mobile

Apple News Plus gives you access to more than 300 magazines for $10 per month

At Apple's services event, the company unveiled a new news subscription service called Apple News Plus. The service gives you access to more than 300 magazines and newspapers and costs $10 per month.
Home Theater

Apple’s new TV app: All of your shows, on (almost) every device you own

Apple is updating its TV App into a truly cross-platform one-stop shop for all of your movies and TV shows. It will appear on smart TVs and devices from Roku and Amazon, but there are still questions about features and price.